Bengaluru, Karnataka, India
As an MSc Management graduate from Imperial College Business School, I’m passionate about leveraging data and strategic insights to drive impactful growth in products and organizations. With hands-on experience in consulting, product management, and growth marketing, I thrive in fast-paced environments where data-driven decisions shape customer-centric outcomes. From optimising referral campaigns at Brew Money to enhancing user engagement at MakeMyTrip, I’ve consistently delivered measurable improvements, whether it’s a 50% increase in user deposits or a 30% uplift in engagement metrics. At BTomorrow Ventures, I led a consulting project analyzing market players, conducting expert interviews, and providing actionable insights that boosted customer acquisition by 20%. Beyond my professional experience, I’m skilled in SQL, Figma, and generative AI tools, continuously exploring innovative solutions to real-world challenges. My journey in tech, marketing, and consulting has solidified my commitment to shaping products and strategies that drive business success. Let’s connect if you share a passion for data-driven growth, product strategy, or technology innovation!
Built and scaled the electronics category from 0 to ₹1Cr monthly GMV within 6 months, owning category P&L across electronics, lifestyle, toys, and kids & baby verticals. Designed logistics and route optimisation playbooks that reduced cost per order by ~70%. Built TACO, an internal ops dashboard, and redesigned QC processes that cut fulfilment time by 60% and brought return rates down to 0.1%. Launched a pay-on-pickup model and credit-note system that doubled sales, increased pickups by 15%, and reduced seller cancellations by 30%. Operationalised seller onboarding processes, with key sellers contributing ~40% of category GMV.
Conducted in-depth industry analysis on 50+ market players, delivering actionable market-entry insights that strengthened client strategic decision-making. Led 20+ expert interviews and leveraged Excel-based models for trend identification, resulting in a 25% improvement in stakeholder decision-making efficiency. Additionally, presented data-driven findings to senior management, demonstrating a strong ability to communicate complex insights and enhance operational strategies.
Probably the best time of my life, made really great drinks and managed a team of 5. Ate a lot of curly fries and 2 beers a day kept the troubles away.