Veerappa Rajan

Business Development | Strategic Sourcing & Procurement | Category Management | Data Analytics | MBA

Singapore

About

Business Development, Strategic Sourcing & Procurement Leader with 13+ years of global experience (J&J, P&G, HAVI) managing complex enterprise spend. Expert in Strategic Category Management, bridging global strategies with local operational needs to deliver Total Cost of Ownership (TCO) Value Creation >USD $26 Million (M). Proven track record in Direct & Indirect Procurement, Procure-to-Pay (P2P) models, and Digital Transformation. Combines deep business acumen with advanced Data Analytics (PowerBI, Python, Tableau) to unlock value, mitigate risk, and secure senior stakeholder buy-in across matrixed organizations.

Experience

  • APAC Business Development Manager at Joonil
    Feb 2026 - Present · 6 mos

    Pack & Lid is the Singapore entity of Joonil Ind. Co. Ltd. which is one of Korea's largest packaging companies with regional manufacturing footprint and global packaging supply to supermarkets like LOTTE Mart, global F&B companies like McDonald's, and major coffee chains like Starbucks. Key Account Manager (KAM) to support APAC clients packaging projects & logistics as well as support all Joonil manufacturing plants for procurement & other needs.

  • Global Product Manager - McDonald's 2025 Brand Goals at tms
    Jul 2023 - Feb 2026 · 2 yrs 8 mos

    • Act as a strategic business partner to senior leadership, managing a $100M+ global portfolio. Drive category strategies that align commercial goals with sustainability mandates. • Spearhead cross-functional collaboration with global suppliers and internal stakeholders to execute product modifications, ensuring market alignment and supply continuity. • Collaborate with a diverse base of global suppliers to implement pricing frameworks and distribution strategies, optimizing cost efficiency across the value chain.

  • Associate Strategic Sourcing Manager - APAC Rigid Packaging at Kenvue
    Jan 2023 - Jun 2023 · 6 mos

    Kenvue is the consumer health spin-off company and part of Johnson & Johnson (J&J) group of companies. Key Responsibilities: • Managed the APAC Regional Category Strategy for 33 suppliers across SEA, Korea, and Japan with an annual spend of USD $40 Million. • Led Sustainability Goals such as Post-Consumer Resin (PCR) Tubes and Recyclable Mono-material Pumps & Tubes. Key Achievements: • Successfully negotiated USD $0.5 Million for Rigid Inflation Clawback in 2023. • Ensured continuous Supply Resiliency for Kenvue Pumps & Tubes in APAC region. • Orchestrated APAC Tube Harmonization & Localization Strategy with Cost Improvement Program (CIP) opportunity of USD $0.5 Million.

  • Associate Strategic Sourcing Manager - APAC Consumer Health Paper & Flexible Packaging at Johnson & Johnson
    Jan 2021 - Dec 2022 · 2 yrs

    Key Responsibilities: • Managed Strategic Sourcing for 66 APSC (SEA+KR+JP) Paper (Corrugated, Cartons & Leaflets) and Flexible (Labels, Films & Sleeves) Packaging Suppliers with Annual Spend of USD $108 Million. • Led Sustainability Goals such as FSC/PEFC/PCR for Paper Packaging and Wash-Off Adhesive Labels for Flexible Packaging. • Accepted a Stretch Assignment to cover interim transition for Jassen Pharma Secondary Packaging while managing Consumer Health Secondary Packaging. • APAC Supply Chain Procurement (SCP) Team Representative for Procurement Cares which is J&J CSR Program led by J&J Procurement Function. Key Achievements: • Delivered Stretch Target of USD $4.4 Million for Cost Improvement Program (CIP) in 2021 & 2022. • Mitigated USD $0.5 Million Paper & Flexible Material Inflation in 2021 & 2022. • Championed Category Management strategies, ensuring 100% supply continuity during global supply chain disruptions (COVID-19).

  • Business Development Manager/Procurement Advisor at SynFiny Advisors
    Jul 2020 - Dec 2020 · 6 mos

    A freelance executive sourcing for new consulting projects and supporting on procurement advisory projects for Singapore and Asia Pacific region