Milan, Lombardy, Italy
Passionate marketer, determined and results-driven, I enjoy collaboration and teamwork to make things happen. 12 years’ marketing management experience in FMCG multinational companies (Food, Beverages, Coffee) with international responsibility (Sanpellegrino and Nestlé). 2 years’ work experience in the Middle East with focus on digital communication, eCommerce and business development. Now based in Milan, Italy.
My goal is to drive year-on-year growth of the online business (both on DTC and on Amazon) by acquiring new customers and maximizing their lifetime value. I leverage data-driven insights to optimize the entire customer journey, continuously enhancing the consumer experience, with full responsibility on the P&L profitability. I manage full-funnel marketing strategies, spanning from ATL media, social media and influencers to perfomance channels such as Amazon, Google (Demand Gen and PMAX) and Meta. I also design and execute targeted CRM communication and a loyalty program (Premio Club) to strenghten engagement and retention. As my role has evolved over the years, I have taken on responsibility for the holistic management of brand communication across all touchpoints. I lead hands-on media campaigns spanning TV, CTV, Retail Media, OOH, Social Media, Influencer marketing, events, and on-ground consumer activations, delivering relevant and engaging content for target audiences. Key Achievements: - “Best e-commerce in Italy 2026/2027 - #1 in Coffee category” by la Repubblica Affari&Finanza - “Best e-commerce in Italy 2025/2026 - #1 in Coffee category” by la Repubblica Affari&Finanza - “Best e-commerce in Italy 2024/2025 - #1 in Coffee category” by la Repubblica Affari&Finanza - “Best e-commerce in Italy 2023/2024 - #1 in Coffee category” by la Repubblica Affari&Finanza - "E-commerce stars 2025/2026" by Il Corriere della Sera - "E-commerce stars 2024/2025" by Il Corriere della Sera
Based in Qatar, I took care of the implementation of the global Marketing & Sales strategies of Sanpellegrino in the Middle East & Africa Region, adapting them according to the local markets' needs, by leveraging the relationship with local third-party distributor partners. I was also responsible for the development and the execution of Digital Marketing campaigns in synergy with the Global HQ and Nestlé MENA team to support the awareness and consideration of Sanpellegrino brands portfolio and to enhance sales through eCommerce (navigating Covid times). Key Achievements: - First ever digital campaign in the Middle East (UAE, QA, KSA, KW): 21mio impressions (+15% vs planned), +8% of brand lift - eCommerce exponential growth in Kuwait - Sign off of a 3-year IMEAT Regional agreement with Accor Main markets: UAE, Qatar, Saudi Arabia, Kuwait, Jordan, Oman and South Africa.
SANPELLEGRINO International Business Unit - Nestlé Waters I contributed to the S.PELLEGRINO global strategy development and global brand plan creation, supporting the local marketing teams in the implementation to ensure consistency across countries. I managed global innovation & renovation for S.PELLEGRINO, from idea generation to launch, closely working with the factory, different countries and interfunctional teams. Key achievements: - ADV campaign: S.PELLEGRINO Essenza communication platform development - Innovation: New S.PELLEGRINO Essenza (sparkling flavoured water) launch in US & Canada - Project Management: from creation to storytelling of S.PELLEGRINO Diamond bottle - Events management: "Food meets Future" event at the National Gallery of Singapore and "Food meets Art" talk and exhibition inside the Guggenheim Museum of Bilbao - Special Project: Limited Design Edition in collaboration with architect Giulio Cappellini and 3 international designers Awards: - Best Packaging Design - S.Pellegrino 120 years anniversary at Beverage Digest Awards 2019 - Best Label Design - S.Pellegrino Essenza at Beverage Digest Awards 2019 - Best Low/No Sugar Drink - S.Pellegrino Essenza Blood Orange & Black Raspberry at Beverage Digest Awards 2020
As Associate Marketing Manager, with direct report to the Country Business Manager, I led the Digital strategy of CPW Italy and I was mainly responsible for: - Creating and adapting digital and social campaign with engaging content - Social Listening to identify consumer behaviour & leverage insight - Managing the digital media investments - Evaluating performance of all digital marketing campaigns (ROI and KPIs) Key Achievements: - CPW Italy Digital Roadmap design and execution - E-Commerce roadmap definition Awards: - NC Awards 2017: Gold and Bronze prize for LION Cereals communication project
Brands: FITNESS, CHEERIOS Along with Adults & Bars Associate Marketing Manager, I was responsible for: - Marketing plan strategic design and flawless execution - New product launches, from P&L evaluation to trade roll out (CORN FLAKES Gluten Free, FITNESS Delice bars) - Developing strategic and operational brand plans by identifying the key growth opportunities - Managing and driving the product portfolio by monitoring & analyzing brand performances - Ensuring efficient alignment and collaboration with internal and external stakeholders - Marketing budget management Key Achievements: - Full roll out of -40% of sugar reduction on the entire FITNESS range (Cereals and Bars) - Launch of the first Gluten Free Cereal in the portfolio (CORN FLAKES Gluten Free) and a new range of Cereal Bars (FITNESS Delice) - Pink Ribbon local activation with LILT (Lega Italiana Lotta Tumori), the first charity initiative of the business
Brands: NESQUIK Cereals, CHEERIOS, COOKIE CRISP, CHOCAPIC Assisted the brand manager in the following activities: - Global/Regional promotions adaptation and execution: TV & Digital communication, packaging, POS material development with licensors - New product launches and product renovation, working with regional office and R&D, finance, supply chain, market research and regulatory - Marketing budget management and administration - Market analysis (sell in, sell out and consumer data) - Global and regional weekly/monthly coordination Key Achievements: - Full roll out of -30% of sugar reduction on all Kids Cereals range - Successful launch of COOKIE CRISP Cereals - Development of a new Marketing Budget tracker
Nestlé Ice Cream Division - Kids European Growth Platform I supported the team in the following activities: - Re-definition of the packaging system of the main European brand for kids (Pirulo), based on the brand essence and the ownable brand idea. - International launch of a strong innovation in the ice cream market (Pirulo Jungly) taking care of product development, consumer research, artwork definition, implementation and launch. - Development of promotional items under license (markets involved: Italy, Switzerland, Austria, France, Spain, Portugal, Czech Republic, Poland, Adriatics, Baltics) - Development of several artworks for different brands, working with creative agencies and licensors - Continuous and daily coordination with the marketing teams of the above mentioned markets (multifunctional contacts: marketing, procurement, QA) - Projects management with minimum supervision