Vanessa Copeland, M.S.

Assistant Director of Communications and Digital Marketing

Greater Richmond Region

About

Vanessa is currently an assistant director of digital marketing and communications at VCU Massey Comprehensive Cancer Center, and has worked for notable organizations in Virginia and Ohio: the Virginia Department of Fire Programs, Sacred Heart University, Virginia Commonwealth University, AvePoint, the Virginia State Corporation Commission, Radio One and Cavalier Telephone & TV. Vanessa also worked as an adjunct public relations professor for Sacred Heart University’s (SHU) Strategic Communication and Public Relations - Online Master’s program. Prior to teaching at SHU, Vanessa taught public relations as a professor at Virginia Commonwealth University from 2015-2019. Before her move into public relations and teaching, Vanessa worked as a radio personality and producer in Richmond, VA; Virginia Beach, VA; and Cincinnati, OH. She briefly worked as a TV news producer for an ABC affiliate in Richmond, VA.

Experience

  • Assistant Director of Communications & Digital Marketing at VCU Massey Comprehensive Cancer Center
    Apr 2022 - Present · 4 yrs 4 mos

  • Director, Web Accounts & Strategy at EAB
    Aug 2021 - Feb 2022 · 7 mos

  • Public Information Officer at Virginia Department of Fire Programs
    Jul 2018 - Aug 2021 · 3 yrs 2 mos

    - Managed marketing + communications staff; $225,000 budget - Created communications strategies for agency initiatives and risk reduction awareness - Developed talking points, speeches, and briefing notes for the Governor’s Office and the Office of the Secretary of Public Safety and Homeland Security - Coordinated annual Virginia Fallen Firefighters & EMS Memorial Service; averages 300+ guests and officials - Responded to FOIA requests; conducted FOIA request tracking

  • Adjunct Professor - Public Relations at Sacred Heart University
    Jan 2021 - Jun 2021 · 6 mos

    - Course taught: PR in a Digital Age, an 8-week, graduate course in the SCPR-Online Master’s Program. Explores techniques and strategies to launch an independent PR agency — from concept to budget management considerations.

  • Adjunct Professor at Virginia Commonwealth University
    Jan 2015 - Mar 2019 · 4 yrs 3 mos

    - Courses taught: Organizational Communication (graduate) Sports + Entertainment Public Relations (undergraduate); Public Relations Campaigns (undergraduate) - Launched the Sports + Entertainment Public Relations course in 2015