Faridabad, Haryana, India
I'm a Senior Marketing Automation Associate at EY, passionate about creating data-driven marketing campaigns that drive results. I leverage marketing automation tool Marketo to streamline campaign execution, analyze performance, and optimize our outreach efforts across different regions.
• Managing email marketing campaigns from ideation to execution, collaborating with stakeholders across EY • Supported campaign success through event & newsletter management, ensuring GDPR & mailability compliance. • Analyzing campaign performance by generating post-event & newsletter reports to measure impact & coverage.
• Researched and analyzed market trends in Out of Home advertising. • Assisted in the development of new Out-of-Home advertising campaigns. • Worked on creating a media plan for an OOH advertising campaign. • Researched and analyzed existing technical trends in the OOH advertising landscape
• Worked with the PR & Influence team. I was exposed to a unique set of clients belonging to varying industries. Through this opportunity, I've gained keen insights into the critical workflows involved in Integrated Corporate Communication and Public Relations as a whole. • SWOT Analysis of Ambajee Jewellers, Bhopal. • Analysis of their competitors such as Tanishq, Gitanjali group, Zaveri & co.