Vasundhara Panigrahi

Director, Marketing Campaign Operations @ SailPoint | Adobe Certified Professional

Odisha, India

About

I am Director of Marketing Operations - GTM at Gigamon, where I lead a team of marketing operations and analytics professionals to optimize the demand generation and revenue performance of the company. I have over 10 years of experience in B2B marketing automation, data management, and digital marketing, with a focus on delivering high-quality leads, increasing conversion rates, and enhancing customer engagement. My core competencies include Salesforce, Marketo, Zapier, LinkedIn Sales Navigator, Adobe Workfront, and various API integrations with marketing technologies. I am also certified in Marketo, Drift, and LeanData, and have successfully implemented ABM strategies, lead nurturing programs, email marketing campaigns, webinars, virtual events, and CRM integration projects. My mission is to help Gigamon achieve its growth and alignment goals by leveraging data and automation to drive insights and actions that support both sales and marketing teams.

Experience

  • Director, Marketing Campaign Operations at SailPoint
    Sep 2025 - Present · 11 mos

  • Gigamon (4 yrs 5 mos)
    • Director, Marketing Operations - GTM
      Oct 2022 - Sep 2025 · 3 yrs

    • Senior Manager, Marketing Operations - GTM
      May 2021 - Oct 2022 · 1 yr 6 mos

  • Qualys (4 yrs 3 mos)
    • Director, Data and Analytics - Digital Marketing
      Jul 2019 - May 2021 · 1 yr 11 mos

    • Analytics Manager - Digital Marketing
      Apr 2019 - Jul 2019 · 4 mos

    • Marketing Systems Analyst
      Mar 2017 - Apr 2019 · 2 yrs 2 mos

  • Data Analyst at ScoreData Corporation
    Oct 2016 - Mar 2017 · 6 mos

  • Analyst Intern at Brambles
    May 2015 - Aug 2015 · 4 mos