Bengaluru, Karnataka, India
Brand growth isn't just about big campaigns : it's about turning data into decisions that move revenue. That's the marketing professional I am. I'm Varsha Jaiswal, a Brand Management and Performance Marketing professional with experience across FMCG, D2C, and integrated advertising, currently driving category growth at Farmley and previously building brand strategy for global clients (Toyota, Bosch, BigBasket, Jos Alukkas) at Dentsu. A few results I'm proud of: - Delivered consistent 20% MoM revenue growth by designing and executing media strategies for 4+ national brands - Improved campaign ROI by 20% through data-driven optimization of digital and traditional media mix - Won "Best Native Ad" at the India Global Summit Awards 2026 for a high-impact storytelling campaign - Led competitive analysis across 10+ brands, improving client market positioning by 15% At Farmley, I now lead performance marketing, category management, and go-to-market (GTM) strategy for all the product categories, owning digital strategy end-to-end, from consumer insight to conversion, across a fast-growing D2C portfolio. Core strengths: Brand Strategy, Category Management, Performance Marketing, Marketing Strategy, Digital Strategy, Media Planning & Buying, Campaign Management, GTM Strategy, Consumer Insights, Cross-Functional Stakeholder Management. Open to conversations about Brand Management, Category Management, or Marketing Strategy points - feel free to connect or DM me.
- Own performance marketing and go-to-market (GTM) strategy across 3 product categories (Dates, Makhana, Makhana Shakha) for a fast-growing D2C FMCG brand - Lead digital strategy, website conversion optimization, and category marketing plans to drive customer acquisition and category revenue growth - Manage integrated sales & marketing plans for new product development (NPD) launches, aligning cross-functional teams across sales, supply chain, and design - Analyze category and campaign performance data to identify growth opportunities and optimize marketing spend and ROI - Partner with leadership on brand positioning and category growth strategy for a high-growth D2C e-commerce portfolio
Clients - Toyota, Bosch, BigBasket, MiniKlub, Gemini Edibles & Fats India Limited, Jos Alukkas etc. - Developed integrated brand strategy and media plans for 6 national/global clients (Toyota, Bosch, BigBasket, MiniKlub, Gemini Edibles & Fats, Jos Alukkas), consistently delivering 20% revenue growth targets month-over-month - Analyzed daily performance reports across 4+ client accounts, translating data into brand strategy recommendations that grew audience reach by 20% - Conducted competitive analysis across 10+ brands to identify market trends and positioning gaps, improving client brand positioning by 15% - Optimized digital and traditional media mix through data-driven budget allocation, improving campaign ROI by 20% - Managed end-to-end client servicing and account management, from campaign briefing through post-campaign reporting