Mumbai, Maharashtra, India
• Developed tailored marketing strategies and promotional partnerships for Hindi Hip-Hop, English, Haryanvi, Marathi, and international releases in collaboration with artists, labels, internal teams, DSPs, social media platforms, and media outlets. • Built and maintained strong relationships with DSPs and media partners, pitching key releases to drive playlist placements and maximized promotional visibility across regional and global catalogs. • Optimized team workflows by streamlining internal processes, improving operational efficiency, and sharing industry insights through team trainings and documentation. • Predicted emerging music trends by leveraging knowledge and experience of the Indian and global music ecosystems. 𝐊𝐞𝐲 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬: Seedhe Maut - SHAKTI; DIVINE - Triple OG; Emiway Bantai -Wholeheartedly and Northern Nights; MC Altaf - Halaat; YUNG DSA - YEDA YUNG; Sammohit - SATTAR; SAMBATA - Hood Life and Gangster Shit 1st; Nanku - Kamikaze; Prabh Deep - DSP
• Created over 25 custom presets in Xfer Records' Serum synthesizer, aligning with studio requirements for projects. • Designed sonic textures, like drums, keys, and synths, digitally and composed a track integrating these sounds. • Studied sound design techniques employed by classic and modern sound designers and producers