Ho Chi Minh City, Vietnam
Overall responsibility for internal & external communication, media relations, CSR, Sustainability as well as crisis management and goverment relations.
From 2013 to February 2016, I was in charged of BTL team - Marketing department with the main responsibilities as: • Plan, execute, manage and finalise marketing projects according to strict deadlines and within budgets. • Be responsible for POSM: planning, production, delivery and display at POS according to strict deadline and within budget. • Manage all POS implementation are displayed in line with Brand Positioning and Guidelines. • Planning loyalty program for Vespa brand. • Collaborate with ATL for POS creative materials for input contribution to ensure correct branding image and consistency. • Budgeting and planning for all BTL and brand building activities: event, activation, promotion, and dealer activation…
• Media planning and buying for advertising and promotional campaigns. • Execute media plans including tracking and monitoring, post buy report. • Work in close liaison with Media agency.