Willem Van Lancker

Investor & Designer

United States

About

I invest in software & technology companies via Terrain. We invest in a concentrated fashion both in capital and time. We work closely with founders to build early momentum and help bring their idea to life through design and product. Previously, I led incubation efforts at Thrive Capital, supporting the founding of new companies from their start. I also worked with several early-stage portfolio companies on strategy, product, design, and narrative. Earlier in my career I designed software products at Google Maps, Apple, and IDEO.

Experience

  • Partner at Terrain
    2024 - Present · 2 yrs 6 mos

    Terrain is a technology investment firm and creative partner to founders. Call your shot.

  • Board Observer at The Browser Company
    2019 - 2023 · 4 yrs

    Served as Board Observer following incubation of The Browser Company at Thrive Capital.

  • Head of Incubations at Thrive Capital
    2018 - 2023 · 5 yrs

    Working with founders at the earliest stages to develop ideas, launch products, and build companies from idea onwards. Incubations: Cadence, The Browser Company, Nava Benefits, Imprint, Garner Health, Modern Life, Rightway, Neon, Alza, Tandem, Folio, and others. Additional investments I worked on: Check, Fabric, and others.

  • Google Play (via Oyster acquisition) at Google
    2015 - 2018 · 3 yrs

  • Co-Founder and Chief Product Officer at Oyster (acquired by Google)
    2012 - 2018 · 6 yrs