Austin, Texas, United States
I’m a strategic Marketing and Communications leader with over a decade of experience driving growth and operational efficiency in healthcare organizations. My background blends clinical operations insight with digital marketing expertise, allowing me to build scalable systems, launch high-impact campaigns, and lead cross-functional teams through transformation. At SilverStone Healthcare, I led initiatives that improved onboarding efficiency by 80%, streamlined intake workflows by 53%, and delivered measurable ROI through CRM and automation platforms like HubSpot, Power Automate, and Datarails. I thrive in remote environments, collaborate across departments, and bring a systems-thinking approach to every challenge. I’m passionate about aligning technology with business goals and creating marketing strategies that resonate with both internal teams and external audiences. Currently seeking new opportunities in marketing, communications, or tech-driven roles where I can continue building smart systems and compelling stories. Marketing & Web Platforms: HubSpot, WordPress, Wix, Squarespace, Marketo, Google Analytics, SEO, A/B Testing, Adobe Creative Suite, Power Automate Systems & Operations Tools: Paycom, WellSky, Homecare Homebase, Home Health Notify, Bill.com, Datarails, Spectrum VoIP, Microsoft Teams, SharePoint, JotForm, Asana, Tableau Automation & Integration: CRM Workflows, Marketing Automation, Data Dashboards, Cross-System Integrations, Process Optimization General Software: Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, Forms, OneDrive), HTML/CSS, Salesforce, Slack
Project Management: Planning, scheduling, and managing the entire implementation process, including defining project scope, timelines, and resource allocation. Client Communication: Serving as the primary point of contact for clients, managing expectations, providing regular updates, and addressing any concerns or issues. Technical Expertise: Understanding the technical aspects of the system being implemented, troubleshooting issues, and ensuring the system meets the client's needs. Team Leadership: Assembling and leading cross-functional teams, coordinating efforts, and fostering collaboration between different departments or teams. Training and Support: Providing training to end-users on the new system and offering ongoing support to ensure a smooth transition. Risk Management: Identifying potential risks and developing mitigation strategies to minimize disruptions during implementation. Performance Monitoring: Tracking key performance indicators (KPIs) and ensuring the system is performing as expected.
Implemented complete SharePoint infrastructure, creating a centralized digital ecosystem to streamline document management, collaboration, and workflow automation across multiple departments. Developed and launched a Patient Intake Automation Tool that verifies insurance, tracks patient progress through the intake process, and automates communication between administrative and clinical teams — improving efficiency, accuracy, and visibility across operations. Consolidated six disparate service line intake processes into a single, unified workflow, reducing administrative redundancy and improving process efficiency by 53%. Engineered automation solutions for Human Resources processes, including performance reviews, contract repository management, and employee onboarding/offboarding workflows — increasing administrative efficiency by 80%. Streamlined cross-departmental collaboration through SharePoint integration and automated task routing, enabling faster approvals, reduced bottlenecks, and improved communication across teams. Aligned operational and digital initiatives with company growth goals, ensuring scalable infrastructure that supports both current and future business needs. Directed digital and web marketing roadmap execution, optimizing conversion performance and campaign alignment with organizational objectives. Established and tracked KPIs via HubSpot and Datarails to measure campaign ROI and system performance, improving data-driven decision-making.
Automated internal communication processes, reducing manual distribution time by over 60% through workflow optimization. Streamlined company-wide communication channels, improving engagement metrics across email campaigns and internal updates. Successfully managed 6 cross-functional committees to execute multi-departmental events within scope and budget. Enhanced brand consistency across 10+ affiliated partner organizations, ensuring a unified corporate identity. Increased event attendance and sponsor participation through targeted digital marketing and outreach initiatives.
Responsible for the development and execution of marketing and communication plans that build and enhance understanding of the Company’s mission and corporate strategies and promote team member and stakeholder engagement. Responsible for day-to-day internal and external communications activities through a variety of digital and traditional channels. Develops, manages, and delivers successful events of varying sizes and scope to promote the education, training, and/or success of IES and its constituents.
Support the communication and marketing department through writing, presentation creation, collateral design, and public relations activities. Work closely with advisory and specialty teams to create and design client meeting collateral. Write and publish regular content to multiple client websites, social media platforms, and other publications. Coordinate year-round external events including special client programs, community health fairs, and other employee engagement activities, Execute client mailings (email and print) for seasonal client engagement programs such as holiday gifts and special events. Engage and interact daily with advisors, leaders, clients, vendors, and all others in a manner that positively represents the brand and service-centric culture. Research, create and implement marketing strategies.
Record and file patient data and medical records. Investigate past due invoices to minimize the number of unpaid accounts. Carefully review medical records for accuracy and completion as required by insurance companies. Participate in documentation development and information research. Responsible for entering information, articles, or reports on online medical platforms. Responds to routine correspondence not requiring supervisors' attention. Direct patient flow during practice hours, minimizing patient wait time. Acquire insurance authorizations for procedures and tests ordered by the attending physician. Examine diagnosis codes for accuracy, completeness, specificity, and appropriateness according to services rendered. Collect pertinent information from clinic patrons, accurately entering data in an electronic medical record (EMR). Monitor shared email inboxes to ensure all inquiries are addressed promptly.
Provide quality programs that emphasize education, leadership, and life skills throughout every NFWSC affordable housing community. Develop monthly/weekly newsletters and calendars for residents and students. Create and implement curriculum and planning sheets. Maintain time-sheets and monthly report forms. Arrange weekly teleconference discussions with Resident Service Coordinator and program directors. Organize events such as social service tours, community pool parties, reptile exhibit, library tours for the summer student program. Discuss and resolve community concerns.