Manchester, England, United Kingdom
Account Manager with over five years of experience working both at Amazon and as an external vendor, giving me a strong understanding of Amazon Vendor Central from both supplier and buyer perspectives across multiple categories. I have driven revenue growth through promotions, pricing, inventory optimisation, market competition research to improve product visibility using data insights, including search performance analysis, while maintaining strong relationships and profitability targets with Amazon. I work closely with internal stakeholders to support better annual negotiations and margin improvements. I have managed over 100 brands, including • Spirits and Wine: Absolut, Jameson, Kraken, Fireball, Southern Comfort • DIY and Consumer Electronics: SLx, Labgear, i-Box • Home Textiles: Ulster Weavers, Fusion, Dreams and Drapes • Stationery: Blake Envelopes, PFW Labels and Navigator BA and MSc degrees from the University of Manchester, achieving First Class and Distinction, supported by two scholarships. Open to connecting, feel free to message me.
Experienced in managing both Amazon Retail Sales and Advertising initiatives, I leverage my comprehensive insider knowledge of the Amazon Retail platform and deep insights into e-commerce dynamics to strategically drive profitability, optimize supply chain operations, and enhance merchandising across multiple marketplaces. Additionally, I enjoy crafting targeted advertising campaigns to effectively promote products and improve brand awareness to the targeted audience. It's crucial that your product is showcased at key digital touchpoints along the customer journey. Without a strong digital footprint, even world-class products may struggle to reach their full potential and capture the attention of target customers.
Managed UK and DE eCommerce accounts on Amazon as a vendor, overseeing full account lifecycle through Vendor Central and Seller Central. Led Joint Business Planning (JBP), negotiations, and P&L management, while executing Amazon Advertising strategies to optimize account performance. Since joining Philex in August, I spearheaded the implementation of new processes and growth strategies, resulting in a 73.96% year-over-year (YoY) increase in Q4 Amazon sales revenue (October–December), despite managing a significantly smaller product assortment compared to the previous year.
- Managed a revenue portfolio of £32M+/year (50+ brands & 500+ products). - Brands included: Absolut, Malibu, The Glenlivet, Kraken, Jose Cuervo and Southern Comfort.
- Led & managed UK category promotions as per deals revenue targets setted by EU leadership including 2022 Q4: Prime Fall, Black Friday and Last Minute Christmas deals. - Delivered 8,000+ bottles (£200,000 revenue) on one top selling product during 48 hours Prime Day along with other product's. - Contributed to the UK category promotions management for T1, T2 and BWS-specific events from 2021 Q4 till 2022 Q3.
Nature of business (SIC): 47710, 47820, 47910 and 47990 Chinese manufacturer sourcing, cargo transshipment and ecommerce selling.