Berlin, Berlin, Germany
As a freelance strategist, I specialize in luxury, sports, fintech and music industries, leveraging a blend of data analytics and cultural expertise to deliver tailored solutions. With more than 9 years of experience in strategic roles, I seamlessly blend data-driven strategies with artistic vision. Let's collaborate to elevate your brand's narrative and strategic direction. https://studiosabbatical.com/
Strategy Freelancer Strategic Planning, Data-driven Concepts, CX/UX, Market / Trend Research & Audience Insights for agencies, tech startups and brands worldwide. Personal Branding & Artist Branding (Studio Sabbatical) Guiding musicians, individuals and founders in repositioning strategies and transformational branding processes
Project based partnerships
Strategic brand management of 27 artist brands of 2 sub labels of the Universal Music Group: campaign planning & project management for the production of advertising assets and content, digital strategy consultation for artists and managers, strategic direction and art buying
Audience insights, genre studies & artist branding, moderation of visual branding workshops, consultancy for all artists, product managers & labels, strategic supervision for the visual execution of artist branding concepts
Data-driven strategy for digital campaigns and brand engineering, repositioning and trend studies; social media campaign performance analysis and strategy workshops for clients in the fields of fashion, design, sports, retail and sustainability
Photography, Video Editing & Writing for Calvin Klein, Birkenstock, Formafantasma & various Editorial Brands
Concept development for event architecture, corporate identities and campaigns, trend- & market-research, creation of pitch presentations for clients and graphic design (digital & print) for clients in the field of fashion and luxury