Santiago, Santiago Metropolitan Region, Chile
Marketing & Communications Specialist focused on B2B - B2C growth, trade marketing, and digital commerce. Experienced in connecting brand strategy with commercial execution across distributors, retailers, marketplaces, and digital ecosystems to drive brand growth and demand generation.
Marketing & Communications Specialist for Chile & Peru, leading B2B & B2C marketing, trade marketing and demand generation strategies across the residential and distribution ecosystem. Act as a key partner connecting brand, commercial strategy and channel execution, driving visibility, sell-out and brand positioning across retail, distributors and electrical specialists. Key contributions: • Lead trade marketing & POS strategy, driving brand visibility and conversion at point of sale • Design and execute go-to-market strategies aligned with business and sales objectives • Drive integrated marketing campaigns (IMC) across digital and offline channels to support demand generation • Partner with sales teams, distributors and agencies to ensure end-to-end execution excellence • Manage events, trade shows and activations to strengthen customer engagement and brand presence • Align brand and communication initiatives to ensure consistent messaging across all touchpoints
Led a 360° eCommerce & marketplace strategy across multiple business units in the Andean region, driving channel growth, positioning and digital adoption. Strengthened marketplace performance (Mercado Libre) and supported the launch of new eCommerce platforms, enabling expansion and scalability across channels. Acted as a key partner to commercial, marketing and operations teams, aligning brand, business objectives and channel execution to drive performance. Key contributions: • Developed and executed eCommerce & marketplace strategies to improve visibility and conversion • Supported digital transformation initiatives across partners and internal teams • Drove cross-functional alignment to ensure consistent execution across business units • Contributed to channel expansion and performance optimization
Led digital growth and eCommerce strategy across B2B and B2C channels (marketplaces), supporting the digital transformation of partners and driving long-term business growth. Key scope included online operations and commercial planning, building 360° strategies and strategic alliances to strengthen relationships, accelerate demand and improve customer acquisition and retention across multiple business units. Worked closely with partners across Chile, Peru and Bolivia, aligning digital marketing, demand generation and commercial execution to scale eCommerce performance.
Developed and executed eRetail marketing strategies, integrating brand management, performance marketing, and eCommerce operations within a premium retail environment. Key Responsibilities: Digital Marketing & Brand Campaigns: Planned and executed integrated brand and product campaigns across online and offline channels, ensuring alignment with global brand guidelines. eRetail Activations & Performance Marketing: Negotiated, coordinated, and optimized commercial activations and performance-driven campaigns with key retail partners. eMerchandising & Catalog Management: Managed, analyzed, and optimized digital product catalogs and eMerchandising strategies to enhance visibility, conversion rates, and customer experience. Marketplaces & Digital Channel Expansion: Oversaw marketplace operations and supported the launch and development of new digital sales channels. Owned eCommerce Management: Supported the operation, optimization, and growth of the company’s direct-to-consumer eCommerce platform in Chile. Budget Management & KPI Tracking: Monitored marketing budgets, analyzed key performance indicators (KPIs), and prepared performance reports to support data-driven decision-making. Operations & After-Sales Support: Assisted in inventory management and post-sales processes, ensuring a seamless and consistent customer experience. Digital Marketing Support: Collaborated on email marketing and paid media initiatives, leveraging digital analytics tools to measure and optimize campaign performance.
Managed end-to-end B2C e-commerce operations, optimizing the online shopping experience and supporting business growth. Maintained and optimized product catalog management, inventory control, and stock availability across digital platforms. Assisted in the implementation of digital marketing initiatives, supporting campaign execution, customer engagement, and sales performance. Coordinated external vendors and suppliers, ensuring operational efficiency and compliance with business requirements. Oversaw logistics, order processing, fulfillment, and after-sales support, contributing to service excellence and customer retention.
Managed end-to-end B2C e-commerce operations across the brand's online store and key marketplace (eRetail) platforms, ensuring business growth and operational excellence. Developed and executed digital commerce strategies, leveraging performance analysis, customer insights, and market trends to drive online sales and profitability. Oversaw product catalog management, inventory planning, pricing accuracy, and product availability across digital channels. Collaborated on end-to-end marketing projects, integrating digital and offline initiatives to deliver consistent customer experiences and maximize campaign performance. Identified and developed new business opportunities within digital platforms, expanding sales channels, partnerships, and revenue streams. Monitored key e-commerce KPIs and performance metrics, providing actionable insights to optimize customer acquisition, conversion, and retention. Coordinated cross-functional teams including marketing, sales, operations, and external partners to ensure successful execution of e-commerce initiatives.