Broomfield, Colorado, United States
Passionate about ensuring your product marketing strategy resonates with the right market and the right audience. A driven and pragmatic product and partner marketing leader who embraces challenges, internal and external cross-collaboration, and exceeding organization goals. Proven experience in GTM strategy and planning, product launches, market research, customer research and relationships, channel management, co-marketing, content creation, internal and external product evangelism, campaign and project execution, influencer marketing, localization, and relationship building with global partners and customers.
Intellistack, formerly Formstack, helps organizations collect data, automate workflows, and create digital experiences—all without code. We offer both easy-to-use productivity tools like forms, document generation, and eSignatures, as well as Intellistack Streamline, our market-first no-code automation platform built to unlock your data and power frictionless workflows.
Alchemer offers the world’s most flexible feedback and data collection platform that allows organizations to close the loop with their customers and employees quickly and effectively. Our mission is to give every customer and employee a voice, and to make every voice matter. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies.
Drive global product marketing and partner marketing for ikeGPS' laser measurement mobile product: Spike. Lead marketing for Spike from pre-launch to early market acceptance, mainstream market adoption, and new market research to expand user adoption in new and adjacent industries. Awards: 2019 Esri Partner Conference Improving Field Operations Award; 2017 National Hardware Show Pinnacle Award (Inventor's Spotlight); 2016 ISA International Sign Expo Innovation Award; 2015 Bronze Telly Award, Film/Video Non-Broadcast Production category for official Spike video
Responsible for ikeGPS mobile product, Spike. Manage global go-to-market marketing and strategy across industries, new market launches, product launches, content marketing, video production, digital marketing, co-marketing and ISV partnerships and programs, reseller and channel marketing, and events. ikeGPS is changing the way the world is measured, utilizing its smart laser measurement solutions to capture, record and export measurement data. Numerous vertical industries and field data collection-based professionals use ikeGPS products to modernize the way measurements are taken and shared. ikeGPS’s product portfolio includes IKE and Spike. Spike is a smart laser measurement solution for all kinds of industries and professional use. The Spike device, Spike mobile app, Spike Cloud and your smartphone or tablet work together to change the way measurements are taken and shared. Spike allows you to measure an object, such as a building, simply by taking a photo with your smartphone or tablet. From that photo you can capture real-time measurements, including height, width, area, elevation, distance between two points, and GPS/GNSS location.
Grew and managed marketplace of influencers from hundreds to tens of thousands through ongoing marketing, nurturing, product communication, usability tests, user experience, and new user onboarding. TapInfluence provides the industry’s only cloud-based software that automates the creation, management and measurement of social content marketing programs from a single platform. Marketers use TapInfluence to scale their online reach and engagement with consumers in a meaningful and authentic way. Social influencers (content creators on blogs, Facebook, Twitter, YouTube and other social platforms) use TapInfluence to connect with relevant brands and generate revenue from their content. TapInfluence customers include ABC News/United Nations Foundation, Random House, Horizon Organics, International Delight and Redbox.
Built relationships with media company channel partners in New York and Boston, such as Meredith Corporation, to create powerful social influencer extensions for their digital media offerings. Reported to CEO.
Managed projects for major US consumer brand clients, including company’s oldest client. •Clients included: Shutterfly, Intuit, Oreo, Random House, Ebates, ABC News, UN Foundation, Sprout TV •Launched major campaign with ABC News & The United Nations Foundation for their Million Moms Challenge movement. Won Forrester Groundswell Award in B2C Social Impact and silver in the Internationalist Awards for innovative digital marketing solutions.