Greater Toronto Area, Canada
Redefining liver health awareness for a new generation. In 2022, I faced a living nightmare while on vacation, thousands of miles from home. My body was shutting down. I was hospitalized with liver failure and given a ninety-day prognosis. Years of wine culture and normalized drinking had caught up to me. Most young adults have no idea what their liver does, and by the time they find out, it is often too late. That realization changed the direction of my life and led me to found Liver Awareness Foundation. Liver Awareness Foundation was built to close the gap between lived experience and relatable education, at a time when liver disease is appearing earlier in life and its impact often shows long before symptoms are recognized. Liver Awareness Foundation is the first nonprofit platform of its kind focused on lifestyle-related liver disease in young adults, including alcohol-associated liver disease and MASLD. Our work prioritizes prevention, early detection, and stigma-free education that reflects real life. Including accessible education on viral hepatitis is provided where relevant to young adult health. No shame. No judgment. My background spans media communication, narrative strategy, and public awareness, with experience across multimedia journalism, sports marketing, advertising, and entrepreneurship. I now focus on advancing liver health education that meets young adults where they are, through clarity, accessibility, and cultural relevance. Our mission is to empower young adults with liver health knowledge to break stigmas and combat the silent threats of liver disease. Liver Awareness Foundation is powered by lived experience and led by clinicians shaping the future of liver health through research, care, and advocacy, with a fearless commitment to confronting hard truths and breaking silence. Together, we are pioneering what liver health awareness looks like for young adults and the generations to come. Mind Your Liver. It Needs You.™
Redefining liver health awareness for a new generation. Lifestyle Related Liver Disease | Breaking Stigma and Advancing Prevention in Young Adult Health Liver Awareness Foundation is the first liver health organization created specifically for young adults, focused on liver health education, prevention, early detection, and stigma reduction. Our work emphasizes lifestyle related liver conditions including alcohol associated liver disease, MASLD, and liver impacts linked to emotional distress and risky coping behaviours. Accessible education on viral hepatitis is provided where relevant to young adult health. I lead the vision, strategy, and execution of the Foundation at the intersection of media advocacy, narrative strategy, young adult health education, and lived experience. I also serve as Creative Director, shaping and overseeing the organization’s voice and public facing work, and how liver health is communicated clearly, honestly, and without judgment. We bring forward conversations young adults have long been missing, addressing emotional distress, behavioural risk, obesity, metabolic conditions, and alcohol use disorder, and how these interconnected factors contribute to liver disease long before symptoms or crisis occur. Informed by lived experience, our work addresses the cultural realities shaping liver health risk in young adults, including normalized behaviours, emotional distress, and lifestyle patterns that are widely accepted and rarely questioned. These realities shaped the urgency behind building Liver Awareness Foundation from the ground up. Through collaboration with clinicians and researchers, Liver Awareness Foundation develops evidence informed education initiatives that reflect real life, not blame. We meet young adults where they are, reshaping how liver health awareness is understood and communicated through inclusive education that speaks clearly, honestly, and directly to young adults. Mind Your Liver. It Needs You.™
Led and evolved the advertising and marketing department for a multi-venue sports and hospitality organization operating four NHL-sized hockey facilities. Held responsibility for department strategy, planning, and execution, functioning as the sole lead across brand, partnerships, and promotional initiatives spanning leagues, tournaments, and community programming. Developed and executed all advertising assets, sponsorship programs, and promotional campaigns, securing long-term partner relationships and driving sustained revenue growth. Directed tournament marketing, community engagement initiatives, and in-venue brand strategy to maximize attendance, visibility, and partner value. Managed in-house restaurant and hospitality marketing, ensuring cohesive brand execution across all customer touchpoints while supporting overall business performance.
Served as a primary point of contact for clients, supporting business development and event management initiatives across multiple industries. Worked closely with project managers and the design department to support project planning, timelines, and delivery. Prepared and supported RFPs, bids, and tenders, including cost estimates and pricing coordination. Contributed to proposal development, client presentations, and marketing support, ensuring alignment between client objectives, creative execution, and budget requirements. Supported on-site execution at conferences and trade shows, including exhibit coordination, client support, and collaboration with internal teams to ensure projects were delivered on time and on budget.
GOLO Inc. (Mobile App Launch) Worked with FANS Entertainment Inc., a technology startup in the mobile business, leading initiatives to drive sales growth and establish strong relationships with demanding customers | Collaborated with a multidisciplinary team to deliver world-class technologies, services, and content on challenging projects, including the successful launch of the GOLO app Key Responsibilities | Sales Strategy Development | Created and implemented sales strategies to enhance customer engagement and achieve revenue targets | Customer Relationship Management | Fostered strong partnerships with clients, ensuring their needs were met and exceeded | Team Collaboration | Worked closely with diverse teams to deliver innovative solutions and improve project outcomes | Training and Development | Engaged in various learning experiences and training opportunities to support professional growth and enhance contributions to the team
Digital Advertising Growth: Launched and scaled initiatives driving growth in digital advertising for a start-up | Strategic Partnerships: Established advertising partnerships to boost brand visibility. Marketing & Promotions: Executed campaigns for a mobile billboard company in sports and entertainment, recruiting clients of all sizes; developed promotional plans and managed budgets. Media & Crisis Management: Built strong media relationships; navigated PR crises with strategic solutions | Award-Winning Campaigns: Produced impactful PSAs, including an award-winning campaign for a major network | Leadership: Recruited and led teams for events and promotional activities. Marketing Strategy, Digital Marketing, Client Relations, Public Relations, Event Coordination, Advertising, Sales Management, Crisis Management | Digital Media | Online Advertising · International Relations · Television Programming