Austin, Texas, United States
A marketing enthusiast with deep passion for the intersection of authenticity, wellness, and CPG. I am eager to utilize the skills I have gained to contribute to the growth of both companies and brands alike. Let’s connect!
Owned and executed the organic social strategy across all channels, with a hands-on focus on managing the Instagram grid to maintain a consistent, premium brand aesthetic. I built authentic community connections by responding to mentions, DMs, and customer inquiries, and delivered monthly reports tracking engagement and key brand KPIs. I also led influencer outreach and affiliate partnerships end to end — from negotiation through execution — to expand brand reach and deepen loyalty.
Developed and managed engaging social media campaigns across multiple platforms, identifying relationships with key influencers in the industry and coordinating partnership's to expand the brand's reach. Monitored and analyzed social media metrics, providing insights and recommendations to improve campaign effectiveness and audience engagement. Performed administrative tasks to support the sales team, including managing sales pipelines, preparing sales documents, and coordinating with other departments.
Executed B2B and B2C social media campaigns, driving a 21% increase in Instagram followers and boosting brand visibility. Led influencer outreach initiatives, developed targeted drip campaigns, and implemented global marketing strategies. Conducted market research to inform innovative strategies, collaborating on a website launch, and providing data-driven insights to the executive team.
Collaborated closely with the Director of Marketing to gain hands-on experience in strategy development, execution, and measurement. Contributed to marketing campaigns across email, social media, and paid channels, while also developing and translating (Spanish) marketing materials. Created newsletters, press releases, and identified new partnership opportunities. Streamlined the management of marketing assets by implementing a new digital system, ensuring timely delivery of event materials.