Los Angeles, California, United States
Vanessa Shi = Creative Storyteller + Data Analyst + Business Thinker (in the making) Actively seeking a full-time job: Paid Social Media / Media Buyer | Social Media Marketing Specialist * Writing has always been second nature to me. It's been my go-to antidote to bad moods for as long as I can remember. But it wasn't until I took internships, joined clubs, and set up a social media account for fan fiction that I realized I could make an impact with my stories. Today, I confidently craft powerful narratives in both English and Chinese. As a data-savvy storyteller, I know a good idea needs more than just words. With a solid foundation in Google Analytics and Microsoft Excel, I've been able to comfortably navigate the world of PR and marketing. But that's not enough, right? To stay ahead of the game, I've spent the past year adding to my toolkit with data analytics (database: MySQL; data visualization: Tableau, Power BI) and web development skills (CMS: WordPress, Drupal; languages: CSS, HTML, JavaScript; design tools: Figma). Social media analytics is also my forte. Having spent two years studying digital social media at USC, I know how to help companies cut through the noise of vanity metrics, and achieve tangible results that align with business goals. Currently, I'm working to build a business mindset, looking for more structured ways to approach problems. Learning is not stagnant but rather integrated — I am eager to take on new challenges and learn new things along the way. If you think I could be a good fit for your company, please feel free to contact me at [email protected].
• Spearheaded the launch and management of overseas social media platforms (Linkedin, Facebook), developing a content strategy and calendar that boosted Linkedin engagement to 2.3% and significantly increased brand awareness and user interaction • Drove a 153% year-over-year sales increase for a U.S. e-commerce platform (Yamibuy) by providing strategic product and marketing recommendations • Coordinated end-to-end international trade show participation in Hong Kong and Dubai, from client invitations and on-site reception to post-event lead management via a CRM system, securing 96 new leads • Oversaw all English content for brand assets, including a CGTN interview, English video snippets for RedNote, website copy, and product/brand manuals
・Created effective hashtags based on data-driven marketing trends and competitor research for @stellarspheremedia, resulting in a 200% increase in the online store's click-through rate (CTR) to 5%, and directly engaging 2,000+ potential customers for our associated TikTok shop, "Foodie Palace" ・Crafted and delivered a compelling pitch for OCM, leading to the opportunity to execute an awareness campaign for Chi Forest and a Black Friday promotion campaign for OCM, featuring prominent Asian food and beverage brands like Samyang Ramens and Lays Chinese flavors ・Leveraged TikTok Affiliate Center, FastMoss, Nox, and local agencies to connect with 5000+ influencers, onboarding 200+ influencers for videos on flat fee/commission structures
・Enhanced first-month revenue by 30% through strategic Google Ads keyword optimization, adept management of Instagram, Facebook, and YouTube accounts, and the tactical setup of online profiles on Google Map, Apple Map, and Yelp for an auto shop ・Served as the producer of a TikTok original series, "Oh My Apprentice." ・Led end-to-end production efforts, including attracting investors, assembling teams, liaising with talent agencies, coordinating actors and crew members, securing locations, establishing agendas, and negotiating deals for seamless project execution ・Developed marketing plans for 5 brands by utilizing insights from interviews, third-party industry data, and competitor analyses.
・ Contributed to movie promotion campaigns for Doctor Strange II, Amsterdam, and Nanny, including competitor analyses for AAPI-focused titles like Minions ・ Managed Instagram and Twitter accounts, crafting 5 social media posts for event promotions and giveaway campaigns with a view count of over 15,000, preparing social media monthly reports with actionable insights, and driving a 45.8% increase in organic reach and attracting 19% new followers ・ Researched and compiled 9 resource documents, pulled news breaks, and drafted email pitches
・ Planned and created 3 Tencent VIP movie columns, consistently updating content to align with market trends and audience preferences, leading to a 23.9% increase in the average CTR ・ Monitored market dynamics and conducted audience research to curate valuable content for media partnerships. Leveraged Google Analytics to analyze weekly promotion data, guiding data-driven decisions that led to Tencent Video's substantial membership growth in Q1, reaching 112 million, a 26% year-on-year increase, and a 5.7% month-on-month increase ・ Strengthened partnerships with 8 media outlets through regular cooperation emails, thereby enhancing brand exposure and influence across media channels