Bogota, D.C., Capital District, Colombia
Brand and Marketing Strategist with 10+ years of experience leading brand growth, consumer insights, and integrated marketing strategies across the CPG and restaurant industry. Currently leading brand initiatives at Nutresa, consistently delivering strong business results, including achieving over 100% of monthly sales targets and contributing to sustained growth. Proven track record of strengthening brand positioning, optimizing media investments, and leading cross-functional teams to deliver measurable impact. Experienced in developing 360° campaigns, managing multi-stakeholder projects, and translating data into actionable strategies. Strong background in fast-paced, high-demand environments, including multinational companies, global agencies, and high-growth brands. Open to opportunities in Canada.
• Lead brand strategy and positioning for El Corral Gourmet, managing an annual budget of COP $1.8B (~USD $450K) and driving integrated marketing initiatives across digital and in-store channels. • Consistently achieved 100–102% of monthly sales targets within the first 5 months, contributing to an average 5% month-over-month growth. • Responsible for delivering against a 9% annual growth target for 2026 through data-driven campaigns and brand initiatives. • Lead a core team of 4 direct reports and coordinate cross-functional teams of up to 20 stakeholders across research, agencies, and operations. • Translate consumer insights into actionable strategies to strengthen brand positioning and premium market differentiation.
Commercial photography
• Led the strategic planning function, aligning marketing initiatives with business priorities across multiple product lines and different countries. • Implemented agile project management practices using Microsoft Planner, enhancing internal workflow organization and cross-team visibility. • Established structured planning processes and KPI frameworks, improving visibility and decision-making across the marketing function. • Contributed to campaign performance optimization, including achieving a 2.5% ROI in influencer marketing initiatives for retail product lines.
• Developed and executed marketing strategies to support brand growth and innovation initiatives. • Led consumer research and insight generation to identify opportunities for product development and positioning. • Coordinated cross-functional teams to ensure timely execution of campaigns and strategic projects.
• Managed paid media strategy across platforms (Google, Meta, LinkedIn) with media budgets of approximately USD $100K, optimizing performance to achieve key KPIs. • Advised clients on campaign improvements based on data analysis and performance insights.
• Supported growth strategies through performance analysis and paid media optimization. • Collaborated with teams to align messaging and improve conversion across digital channels. • Contributed to campaign planning and execution in a fast-paced startup environment.