Canada
Hey! 👋🏽 I'm Vanessa, a merchant-obsessed growth marketer who is passionate about bridging brands with the cutting edge technology they need for agile and scalable growth. As a Marketing Manager, I specialize in crafting and implementing marketing strategies within the enterprise eCommerce space. My passion lies in developing compelling marketing narratives that empower our merchants to surpass their growth objectives. My role allows me to harness my natural storytelling ability, driving forward our brand's mission and aiding our clients' success. My expertise spans across a broad spectrum of marketing disciplines. I am adept at generating impactful event-lead growth, lead generating marketing content, establishing thought leadership across many digital platforms, and orchestrating impactful co-marketing partnership opportunities. This versatility makes me a true marketing generalist, equipped to tackle diverse challenges and work cross-functionally to achieve success. So, if you're up for a chat about marketing strategies, creativity, or just swapping stories over a virtual coffee, I'm all ears! Let's connect, inspire each other, and see where the journey takes us.🚀
As the Marketing & Events Manager at Domaine, I lead the global strategy and execution of high-impact events and partner marketing initiatives that strengthen our position within the Shopify ecosystem and drive measurable GTM pipeline growth. I founded and scaled Domaine’s global events program, spanning Shopify ecosystem summits, partner roadshows, executive dinners, micro-events, and conference activations across North America and EMEA, owning end-to-end strategy, operations, and execution across 70+ events annually. I oversee the full lifecycle of hosted and co-hosted events, from concept development and vendor management to guest targeting, outreach, RSVP management, on-site execution, and post-event follow-up. Each experience is designed to reflect Domaine’s luxury brand aesthetic while delivering a seamless, high-touch attendee experience. My event programs consistently generate qualified leads, accelerate sales pipeline, and deepen relationships with enterprise merchants and strategic partners. In close partnership with sales, accounts, and marketing, I develop and execute co-branded, full-funnel campaigns with key ecosystem partners, including joint email programs, social content, webinars, case studies, and integrated GTM motions. These initiatives are built to expand reach, improve lead quality, and reinforce Domaine’s reputation as a premium Shopify design and development agency, while directly supporting revenue objectives. Through strategic planning, cross-functional collaboration, and hands-on execution, I deliver premium brand experiences, scale global event programs, support partner-led GTM initiatives, and drive meaningful, measurable impact across marketing, partnerships, and revenue operations.
VL OMNI was acquired by eHouse Studios in 2024 As the Digital Marketing Manager at eHouse Studio, I lead the development and execution of comprehensive digital strategies to drive lead generation, enhance brand awareness, and boost customer engagement. My focus is on aligning digital marketing initiatives with business objectives, ensuring that all campaigns are impactful and measurable. By utilizing a range of digital platforms and tactics—including SEO, email marketing, social media, and paid advertising—I help the company reach its target audience and generate qualified leads that contribute to business growth. I also oversee content creation, ensuring it is optimized for performance across various channels and resonates with our audience. Through collaboration with internal teams such as design, content, and sales, I ensure that marketing efforts are cohesive and brand messaging remains consistent. A key aspect of my role is analyzing performance metrics to continuously optimize campaigns and improve conversion rates, driving meaningful engagement with potential customers. Additionally, I manage the digital marketing budget to ensure efficient resource allocation for ad spend and content creation. I’ve successfully executed campaigns that increased website traffic, improved lead quality, and enhanced social media engagement. By focusing on both strategic planning and hands-on execution, I contribute to the company's growth while maintaining a strong and consistent brand presence across all digital touchpoints.
In my role as Digital Marketing Manager, I led dynamic marketing initiatives through strategic collaboration with our partners, I orchestrated impactful co-marketing campaigns, showcasing the inherent value and advantages of our alliances. By empowering our partners with tailored resources and comprehensive training, I fostered a deeper alignment that translated into greater partner-lead referrals and customer conversions. I spearheaded the creation of compelling joint marketing collateral, including case studies, whitepapers and webinars. These efforts significantly amplified customer awareness of our partnerships and spurred tangible increases in customer acquisition. Additionally, my proactive involvement in organizing and participating in partner events, from industry conferences to targeted webinars, cemented strong relationships and generated invaluable leads. By prioritizing fostering clear communication and alignment between internal teams and partners, I maximized the impact of marketing initiatives and achieved shared goals. This involved cultivating open channels of communication and ensuring that everyone involved was on the same page regarding objectives, strategies, and expectations. I collaborated closely with internal stakeholders and cross-functional teams to craft comprehensive plans that capitalized on opportunities and supported the overarching business goals, driving sustained growth and success.
As Marketing Coordinator at VL OMNI , I was central to crafting and executing marketing strategies aimed at meeting our team's goals of boosting lead capture, retention, and sales enablement to facilitate quicker customer conversions. A key part of my role was developing compelling marketing materials, ranging from brochures to trade show booth designs, to effectively establish and convey our brand message. I actively engaged with customers at trade shows to enhance lead capture and gather insights into their pain points. This invaluable feedback informed the refinement of our outbound marketing strategy, leading to higher conversion rates and stronger customer relationships. Additionally, I took the lead in organizing international eCommerce partner events, significantly broadening our global reach and fostering crucial partnerships that drove lead conversions. Internally, I played a proactive role in nurturing a positive work culture by orchestrating team-building activities and facilitating informative lunch and learn sessions, fostering a cohesive team dynamic that ultimately enhanced productivity and collaboration throughout the organization. I took an active role in mentoring new team members through both one-on-one sessions and group sessions, expediting their time to onboard and enabling them to deliver impactful faster.
During my tenure as Digital Marketing Assistant, I juggled various responsibilities with a primary focus on inbound strategies. Much of my time was dedicated to researching and crafting valuable content, a task at which I excelled, particularly in simplifying complex information for our marketing materials. With Adobe Creative Cloud, I honed my creative skills, designing ebooks and case studies to complement our messaging. I played a central role in managing our WordPress sites and expanding our social media presence, ensuring our branding voice remained consistent across platforms. Additionally, I gained valuable experience with Marketing Automation Software, which proved instrumental in our digital marketing campaigns. In these campaigns, I handled diverse tasks such as managing campaigns, creating compelling content, designing engaging landing pages, and setting up effective lead collection mechanisms. Through these experiences, I developed a solid foundational understanding of eCommerce digital marketing and successfully contributed to achieving our marketing KPIs, particularly in increasing our engagement rates.
The Abortion in Canada Project is a comprehensive education and communications campaign focused on the state of reproductive care in Canada, specifically addressing abortion. This initiative aims to provide young people with essential resources and support if they are seeking abortion services for themselves. By leveraging the expertise and resources of organizations such as the Abortion Rights Coalition of Canada and Oxfam Canada, along with support from Canadian Heritage, the Abortion in Canada Project aims to foster informed discussions, promote advocacy efforts, and ultimately contribute to a more inclusive and supportive environment for individuals seeking reproductive care in Canada.
Digital Content Manager - Clinic Finder Application Project -Researches intuitive UX designs for the clinic finder application -Researches and problem-solves for unexpected problems like bugs and glitches in the application - Largely completes the necessary tasks for setting up the Clinic Finder Application on the missINFORMED website using the Wix Content Management System. - Carefully uploads and enters necessary data into the created Clinic Finder application database - Reviews Clinic Finder application to remove bugs or glitches - Builds out a French and English version of the Clinic Finder application - Communicates in a timely manner with team members working on the Clinic Finder application project
missINFORMED is a national non-profit designed to provide health education & to promote informed advocacy, through evidence-based teachings and by centring the lived experiences of women and gender diverse people.
Monday Girl Social Club is a private digital career network built to open doors for professional women across industries. Monday Girl offers access to educational opportunities, mentorship with industry leaders, and an active online community.