Prague Metropolitan Area
Talented and business orientated advertising professional . Always focusses on creative and innovative solutions executed brilliantly that differentiate the offering and are compelling to customers. Extensive experience both locally and international so is used to working on multicultural marketing customised to local customer and market needs. Skilled at creative direction and team management to deliver targeted briefs and exceptional proposals which focus on delivery of business targets and results. Vast experience with 360° ATL, BTL and online advertising and has worked on a whole portfolio of successful and world-famous campaigns for international and local clients. Excels in creative direction, working in a team, leading campaigns and presenting at all levels of stakeholders within clients. Confident at challenging the norm, proposed solutions and budget. Friendly and collaborative style and ensures the right balance between strategy, effectivity and creativity. As team leader gives the opportunity to young and up and coming talent, works responsibly, quickly and carefully with an infectious level of enthusiasm.
Building a complete marketing strategy, lead generation activities and content strategy for one of the strongest brands in the market, one of the largest forklift and warehouse equipment manufacturers in the world. Focus on digital marketing and marketing automation.
Teaching, lectures and advertising workshops at the Faculty of Multimedia Communications / Department of Audiovisual and Marketing communications. Active support of students in their employment processes, charity projects, but also in their participation in international competitions. Best Award - 1st place in New Yorker young international competition for a complete brand strategy design, Young Lions finalist, Talent of Marketing Communications.
Marketing Manager with the focus on digital in Czech Republic and Slovakia. Implementation the digital strategy + communication activities with the whole mix of marketing activities - ATL, BTL, PR, online, social media, CRM, etc.. Build the lead generation activities and the content strategy, digital dashboard, setup KPI´s.
Digital Marketing in CEE - Czech Republic, Slovakia, Hungary, Romania and Bulgaria. Establishment of the digital department, responsible for the team development & implementation the digital strategy + communication activities in the region. Launch the new websites AEM, social media & social selling, CRM - prospect database, Marketo - marketing automation software, lead generation activities, content strategy, ATL - commercials, digital dashboard. Increase online visibility (YTD) by an average of 100%.
Development of the unique European portal for the road hauliers. Increase in online visibility (YTD) by an average of 70%, followed by a 40% increase in business results.
Responsible for unique internal digital marketing and communication projects and activities for 300 users from 36 business units, awarded as the best innovation tool across Total M&S. Cooperation with local and international teams and local / worldwide agencies. Supporting project implementation incl. CRM, CMS & social media. Looking for a best goals to get better online visibility, customers proximity and digital impact. Reporting to HQ in Paris.