Rob van de Star

Helping organizations turn Agentic AI / ERP 2.0 & Humanoid Robotics into competitive advantage | From Strategy to Execution | Fractional Innovation Officer | Keynote Speaker

Amersfoort, Utrecht, Netherlands

About

I am an innovation strategist and consultant with over 40 years of experience helping companies, start-ups, and ecosystems thrive at the intersection of AI, robotics, and digital transformation. As a keynote speaker and business developer at the AI Hub at Oost NL I explore how human-centered AI can empower organizations, people, and society. Previously, I served as Vice President at Capgemini, CEO of AMIS and Qenner, and founder of Croqqer, a B Corp–certified sharing economy platform recognized as Top 10% Best for the World by B Corp. Throughout my career, I have: - Scaled and restructured businesses across Europe, Asia, and Africa, driving profitability and sustainable growth. - Advised SMEs, corporates, and incubators on AI adoption, strategy, and ecosystem development. - Trained and mentored incubators and universities worldwide, from India, Nepal, Pakistan, and Senegal to the Netherlands, through my role as a PUM Expert. - Led high-performance teams to deliver digital platforms, software engineering solutions, and innovative market entries. 💡 I bring a hands-on, results-oriented approach, combining deep tech expertise with strategic vision. I thrive in complexity and believe in using technology to create value for customers, communities, and future generations. 👉 Let’s connect if you’re looking to explore AI strategy, robotics, or future-proof business innovation - or if you’re interested in speaking, consulting, training or collaborative research opportunities. E-mail : rob(at)Vandestar.com Mobile : (+31) 642719627

Experience

  • Business Developer AI Hub Oost NL at Oost NL
    Sep 2025 - Present · 10 mos

    Bringing AI to the factory floor of manufacturing SMEs through the AI Hub East Netherlands | Driving Dutch-German industrial innovation (Interreg KPF Industry 4.0)

  • Directeur Strategie en Innovatie at Innovatrs
    Sep 2024 - Present · 1 yr 10 mos

    - Leading Generative AI, Agentic AI and humanoid initiatives for clients in industry and services. - Advising on digital transformation strategy, business model innovation, and ecosystem development. - Mentoring executives and teams to apply AI in sustainable growth and operations.

  • PUM Sector Manager en Expert ICT & Incubators at PUM Netherlands senior experts
    Feb 2022 - Apr 2026 · 4 yrs 3 mos

    - Trained 20+ incubators and 100+ start-ups in Asia and Africa. - Helped IT companies in Pakistan, India, Nepal, and Senegal expand internationally. - Designed and delivered workshops on Generative AI, digital entrepreneurship, and scaling incubators.

  • Directeur Strategie en Innovatie at TNP groep
    Feb 2024 - Jan 2026 · 2 yrs

    - Leading Generative AI and cognitive robotics initiatives for clients in industry and services. - Advising on digital transformation strategy, business model innovation, and ecosystem development. - Mentoring executives for sustainable growth and operations.

  • Lecturer and Researcher for Professorship Digital Business & Society @ Windesheim University at Windesheim
    Mar 2016 - Dec 2025 · 9 yrs 10 mos

    - Researching human-centered AI and robotics for business and society. - Teaching courses on digital business, AI strategy, and innovation. - Supervising student research projects and connecting academia with industry.