About
My work lives at the intersection of strategy and empathy. With a background in UX, service design, journey mapping and digital strategy, I specialise in turning fragmented digital landscapes into coherent, customer-first experiences, where every interaction feels intentional and meaningful.
Specialties: User Experience Design, Accessibility, Digital Strategy, UX Research, AI, Sustainability in business strategy, Energy Systems
Experience
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Shell (Full-time · 7 yrs 2 mos)
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Senior Strategist
Mar 2025 - Present · 1 yr 4 mos
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Technology Programme Lead (Computational Science and Digital Innovation)
Aug 2023 - Mar 2025 · 1 yr 8 mos
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Technology Advisor
Aug 2021 - Aug 2023 · 2 yrs 1 mo
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Senior User Experience Architect at Amazon
Feb 2016 - May 2019 · 3 yrs 4 mos
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Senior Digital Customer Experience Manager (Mobile) at BT
Jan 2015 - Feb 2016 · 1 yr 2 mos
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Vodafone Group (6 yrs 5 mos)
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User Experience Design Manager (Vodafone Group London)
Jun 2010 - Dec 2014 · 4 yrs 7 mos
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Principle Manager User Experience (Vodafone Netherlands)
Nov 2008 - Jun 2010 · 1 yr 8 mos
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Senior Interaction Designer
Aug 2008 - Nov 2008 · 4 mos
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Blast Radius (1 yr 5 mos)
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Interaction Architect
Aug 2007 - Aug 2008 · 1 yr 1 mo
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Freelance Interaction Designer
Apr 2007 - Aug 2007 · 5 mos