Maarten Van Daele

Brand & Marketing Strategy Director | Freelance Consultant | Co-Founder @ Le Buffet Studio for Hospitality & F&B brands

London, England, United Kingdom

About

I’m an award-winning brand strategist with over a decade of experience helping iconic brands turn bold ideas into business success.

Experience

  • Co-Founder at Le Buffet Studio
    Jan 2025 - Present · 1 yr 7 mos

    Le Buffet brings together strategists, chefs, storytellers and entrepreneurs to serve up F&B concepts that move markets, create desire, and stay on people’s lips.

  • Freelance Strategy Director at Freelance
    Jul 2020 - Present · 6 yrs 1 mo

    I’m an award-winning brand strategist with over a decade of experience helping iconic brands turn big ideas into business success. With expertise across advertising, digital marketing, brand design, and innovation, I bring clarity, creativity, and actionable strategy to every project. My work has picked up awards at Cannes Lions, the Effies, and been featured in publications like The Guardian and Rolling Stone. If you’d like to discuss a project or brief, don’t hesitate to get in touch. My clients include: // Droga5 (Clients: Amazon, Chanel) // Heineken Group (Amstel) // VML Amsterdam (The Coca Cola Company) // Ogilvy Social Lab (Lidl) // TheOr - Mother (Clients: Waze, ON Running, Bloom&Wild) // Pablo London (Clients: Tuborg) // JOINT London // WeWantMore Design Studio (Clients: Heineken, Hilton Hotels) // monopo London // Cenitz Studio // mortierbrigade // onlyhumans studio Advisory roles: // Tacos Padre // BigNight London // BOZAR Museum of Fine Arts Brussels // Kenfay Skincare // HKH Paris

  • Global Strategy Director at Monks
    Jan 2022 - Sep 2024 · 2 yrs 9 mos

    Helping brands and a brilliant team of strategists grow at Media.Monks. Clients: // P&G (Braun, Venus Gilette) // Google EMEA (Chrome, Pixel, YouTube Shorts) // Pernod Ricard EMEA (Chivas, Ballantine’s) // New Business (PIF, KSA, Warba Bank, Kuwait)

  • Freelance Brand & Communications Strategist at Droga5
    Oct 2020 - May 2021 · 8 mos

    // Amazon Prime // Amazon Alexa // Chanel

  • Senior Strategist at adam&eveDDB
    Feb 2019 - Jul 2020 · 1 yr 6 mos

    // Booking.com (EMEA) // Unilever UK (Marmite, VO5, Radox, Surf) // New Business (Win: Olio)