Düsseldorf, North Rhine-Westphalia, Germany
Result driven digital marketing native with extensive experience in leading media along the whole marketing funnel in multinational B2C environments - shows early results and quick wins even in very complex environments - experienced in developing and executing long-term digital strategies whilst assuring success through KPI development and monitoring - achievement of extraordinary results with advanced skills in data-driven optimization - process oriented, with a proven track record of analyzing and substantially improving process efficiencies - great organizer with clear and highly structured way of working and communicating, very capable of passing on acquired knowledge - goal focused and successful leader of media expert teams that is capable of motivating team members and developing growth Specialties: - Total video: Linear TV, CTV, ATV, OLV - digital marketing, martech & audience strategy: Programmatic advertising, social media & influencer, e-mail marketing, CRM, display, affiliate marketing, SEM, SEO, data stretegies, DSPs, CDPs - Retail media & ecommerce: (data) partnerships, joint business planning, Web store management, pricing & promotion planning, forecasting&analytics, business development, merchandising - Conversion: A/B Testing, funnel optimization, dynamic personalization, user experience
- Media Leadership - Media Strategy & Management - Retail Media & Strategic Partnerships - Data/Targeting Strategy
- Leadership - Performance Marketing - Retail Media & Strategic Partnerships - Data Strategy in a cookieless world - 1PD acquisition - Martech - CRM
- Data Strategy in a cookieless world - 1PD acquisition - Martech - CRM - Performance Marketing - Retail Media & Strategic Partnerships
- Digital Marketing Strategy - Programmatic - eCommerce Marketing - Martech - Data Strategy
- Digital Strategy - Programmatic Advertising - Data Management & Strategy - eCommerce - eCRM
Globally responsible for: - eCommerce - New Customer Acquisition - CRM - Web Content
Managing all European Origin.com storefronts, focussed on: -Revenue growth -Web Analytics -Conversion Optimization -Promotions & Pricing -Partnering with regional Marketing & Sales Teams -Merchandising PC HD (Battlefield, Titanfall, Fifa, Sims, Simcity, Needfor Speed etc) & Play4free -Global Store Management Process Optimization
Responsible for driving revenue for Origin.com through online aquisition marketing, site merchandising, promotions, optimizing and content management within Central Europe.