Chicago, Illinois, United States
I help Fortune 500 companies shape winning portfolios and make strategic category-level decisions. From SKU optimizations to innovation item modeling, I partner with brands and manufacturers to optimize assortment strategies across food, mass, specialty, convenience, and total US retail channels. With a passion for quantitative consumer and market insights research, I have helped leaders in CPG, management consultancies, private equity, and hedge funds make educated and data-backed marketing and innovation decisions. I am skilled in Statistical Data Analysis, Communication, and Problem Solving, and act as a strong support professional with a Master of Science - MS focused in Economic Behavior and Governance from Universität Kassel.
• Lead strategic initiatives for Fortune 500 clients, delivering actionable insights that enhanced category performance, optimized SKU portfolios, and informed assortment strategies. • Translate complex data into compelling narratives to support shelf space planning, facings optimization, and new item modeling, driving measurable improvements in category metrics. • Manage proprietary analytics tools, including database maintenance, client training, project execution, and software QA, ensuring seamless integration of insights into client workflows • Direct assortment swap planning and portfolio reviews, aligning data-driven recommendations with retailer objectives and shopper behavior trends.. • Oversee multiple concurrent projects from proposal through delivery, collaborating cross-functionally to ensure timely execution and strategic alignment. • Synthesize data from internal platforms, syndicated sources (e.g., Nielsen, IRI), and custom research to support client decision-making and long-term planning • Present key findings and strategic recommendations to senior stakeholders, influencing business decisions through clear, insight-driven communication.
• Performed overall executive support for research projects across various CPG industries to provide consumer insights on potential and existing product concepts, packaging, positioning, segments, claims, and ads testing • Executed all aspects of survey projects, including: questionnaire development, field coordination, survey programming, quality control, data processing, report building, and vendor interface for project programming and data management • Balanced project ownership and project pipe-line management
• Sourced specialized industry experts for clients' primary research efforts spanning competitors, customers, M/A strategy, and portfolio management • Executed transformative projects for global consultancies, private equities, hedge funds, investment firms, and other corporations by scoping out and fulfilling client needs across industries in technology, retail, finance, transport, healthcare, agriculture, and pharma.