New Delhi, Delhi, India
Diligence, insight, and innovation define how I approach my work. Currently leading marketing as Brand Manager for Nilaya Wallcoverings at Asian Paints. My journey has spanned both on-ground execution and central strategy roles, from heading Services in UP East to working at the core of the décor ecosystem under One Décor Customer Experience (OCX), driving cross-business alignment and scalable customer experiences. These roles have shaped a strong business understanding across categories like Beautiful Homes Painting Service and Nilaya, while working with large teams to deliver impact at scale. I hold a PGDM in Marketing from IMT Ghaziabad, with a minor in Strategy, Innovation, and Entrepreneurship, where I also led Promotions and Engagement Strategy for MarkUp, the marketing club. An early defining experience was my internship at Marico, including exposure to the Bangladesh market, which broadened my understanding of diverse consumers and business environments. I’ve also built and led initiatives as the founder of Denovo and as President of The Marketing Society at Gargi College.
Improving End Customer Experience | Décor & Platform Transformation Led end customer experience transformation across 7 décor businesses, streamlining fragmented journeys into a unified experience framework for a 1200+ cr portfolio. •Led enterprise CX initiatives spanning 7+ businesses, multiple CRMs & pan India operations. •Drove experience standardisation across the décor lifecycle, reducing friction for customers & enabling internal teams •Impact contributed to a 40% reduction in dissatisfaction & increasing SLA adherence
Stepping into a new role in Marketing at Beautiful Homes by Asian Paints! After an incredible journey in Sales, I’m excited to bring my customer-centric insights to the world of branding, storytelling, and creative campaigns. Having key focus on customer experience
Have handled 3 businesses - Beautiful Homes Painting Services, Nilaya Wallcoverings & Trusted Contractor Service across 6 cities & 80 towns Expanded dealer network by 50% from dealers of region to enable BHPS service Leading a team of 7 on roll & 130+ offroll associates to provide organised painting service to end customer Spearheaded a 38 member off roll team - responsible for their training, efficacy, support site delivery & growth
New product development project- Benchmarked 20+ Hair oils & 50+ Shampoos to evaluate brands playing in the category • Identified emerging/changing habits & behaviours through 3 rounds of extensive primary research via 25+ interviews • Secondary research using e-commerce sites, dashboards (Sprinklr, Keywords.io, Mintel & WARC) • Identified opportunity windows & proposed 15 need spaces in the categories • Evaluated 2 need spaces extensively by conducting menu card exercise • Formulated & proposed product concepts validated by consumers
Conducted qualitative research of 18+ luxury goods consumers to understand brand recall, buying behaviour & brand personality of luxury brands
Founder-Denovo, a B2C freelance venture, servicing global clients with personalized illustrations and greetings while being an amalgamation of graphics, advertisement concepts and social media marketing.