Atlanta, Georgia, United States
• Led and managed a portfolio of product, service, and experience design innovation projects utilizing human-centered design principles, recommending solutions and roadmaps rooted in customer insights to address business challenges in various verticals within the FedEx business while considering them for customer desirability, technical feasibility, and business needs. •Led solutions workshops and synthesized disparate research findings, competitor analysis, business requirements, and data into actionable insights that informed the development of unique features of service, opportunities, and new products. • Collaborated with cross-functional teams to visualize solutions and desired future state through visual artifacts (models, wireframes, storyboards, journey maps, user personas, process maps, prototypes, service blueprints, etc.), gaining buy-in from stakeholders, including senior leadership. • Led change management and training initiatives for a company-wide design transformation effort, resulting in an increase in employees' awareness of customer-centered design best practices and actively engaging with design thinking toolkits and resources.
• Developed and executed a comprehensive global communication strategy, leveraging campaigns focused on sustainable behavior change, resulting in an increase in awareness and adoption of eco-friendly practices at NYHQ and field offices. • Executed high-quality designs for daily deliverables, including internal communications, campaign marketing initiatives, pitch presentations, web assets, infographics, iconography, and other digital and print materials. •Led design thinking workshops for the green teams in the NY staff association, identifying 15 novel opportunities for expansion in other countries.
• Designed visually impactful print and digital marketing assets for 10+ university events and conferences, receiving positive feedback from attendees. Additionally, developed comprehensive brand guidelines standardizing imagery across digital platforms, environmental graphics, and printed merchandise, leading to increased brand coherence.
• Conducted comprehensive market analysis and brand audit, leveraging insights to create visually compelling infographics, print assets, and illustrations that effectively communicated complex information to diverse audiences, resulting in an increase in audience engagement and understanding. •Developed a systematic design identity system for all communication mediums, ensuring consistent branding and messaging across presentations, reports, posters, videos, and websites. •Collaborated with cross-functional teams to redesign and implement a comprehensive style guide for proposal templates resulting in a consistent visual identity across all company documents and presentations
• Conducted in-depth qualitative customer research, identifying patient personas and pain points, and creating over 50 design concepts, product features, and prototypes to address specific user needs. • Led cross-functional collaboration between design, engineering, and medical teams to design and develop 5+ innovative pharmaceutical product branding, marketing asset design, and packaging strategies, increasing brand awareness in the market.