Valéria Barbosa

People Strategy | Organisational Transformation | Leadership Development | AI for Business

São Paulo, São Paulo, Brazil

About

People Executive with 17+ years of experience supporting organisations through growth, transformation and leadership development across Financial Services, Technology and other complex business environments. I partner with executives and leadership teams to connect business priorities with people strategy, helping organisations strengthen leadership capability, organisational design, talent decisions and sustainable performance. My experience combines executive advisory with hands-on execution, leading initiatives across organisational transformation, succession, workforce planning, People Analytics, culture and change management. Most recently, I have supported executive leadership teams in high-growth organisations, advising on organisational effectiveness, leadership development and business transformation whilst building practical solutions that deliver measurable results. Areas of expertise: • People Strategy • HR Business Partnering • Leadership Development • Organisational Transformation • Organisational Design • Talent & Succession • People Analytics • Workforce Planning • AI for Business

Experience

  • Gerente de Business Partner at PicPay
    Jul 2025 - Present · 1 yr 1 mo

    HR Business Partner responsible for the Wallet & Banking Division, partnering with senior leadership across a business unit of more than 400 employees, 6 executives and 1 Executive Director. Leading a team of 3 HR Business Partners, supporting organisational growth and business performance by aligning people strategy with organisational priorities in a fast-paced FinTech environment. Key areas of responsibility include: • Organisational Design and Workforce Strategy • Leadership Development and Effectiveness • Performance, Talent and Succession Management • People Analytics and Data-Driven Decision Making • Employee Engagement, Retention and Organisational Health • Organisational Transformation and Change Management • People Governance across Product, Technology, Design, Planning and Business functions Partnering directly with the Executive Director and leadership team to support strategic decisions related to organisational effectiveness, growth, workforce planning and leadership capability. Trusted advisor to senior leaders on organisational structure, talent strategy, culture and business transformation.

  • Head of Human Resources at Terra Investimentos
    Oct 2024 - Jul 2025 · 10 mos

    Head of Human Resources, partnering directly with the CEO, HR Director and Executive Leadership Team to shape the organisation's people strategy during a period of growth and transformation. Led the People function whilst advising senior leaders on organisational effectiveness, leadership capability, talent strategy and business priorities. Key achievements and areas of responsibility included: • Partnered with Falconi on leadership assessment initiatives, organisational diagnostics and executive development strategies. • Led the redesign of the People function, strengthening operating models, governance and organisational effectiveness. • Developed and implemented leadership development programmes focused on capability building, succession readiness and leadership performance. • Supported the design and discussion of Long-Term Incentive (LTI) programmes aligned with business and leadership objectives. • Conducted executive talent reviews, leadership mapping and succession planning across senior leadership levels. • Acted as a trusted advisor to the CEO, HR Director and five business directors on organisational structure, talent decisions and workforce strategy. • Strengthened the alignment between business goals, leadership capability and people priorities. Played a key role in building a scalable organisation, enhancing leadership effectiveness and supporting strategic decision-making at executive level.

  • Human Resources Manager and Business Partner at digio
    Sep 2019 - Sep 2024 · 5 yrs 1 mo

    • Coordinator at ACREFI - National Association of Credit, Financing, and Investment Institutions (2022-2023) • Human Resources Manager & Business Partner supporting organisational growth, leadership development and talent strategy within one of Brazil's leading digital financial institutions. Key contributions: • Led leadership development, mentoring and succession initiatives, strengthening internal mobility and leadership capability. • Partnered with executives on talent strategy, organisational effectiveness and people decisions aligned with business priorities. • Leveraged People Analytics and performance governance to support promotion, development and workforce decisions. • Contributed to culture and engagement initiatives that supported GPTW recognition for three consecutive years. • Led a team of 5 HR professionals across Business Partnering and Talent Acquisition.

  • People Analytics Consultant at Itaú
    Dec 2018 - Sep 2019 · 10 mos

    • Supported the Investiment Fund Directorate, ensured agile practices within the Community model, aligning corporate goals with the OKRs model. • Headcount, leave, and termination control. • Developed training aimed at strengthening the new model. • Calibration committees for merits, promotions, and transfers. • Regular KPI presentations for superintendencies.

  • HR Recruiter at Ello Hunter
    Jan 2018 - Nov 2018 · 11 mos

    • Executive recruitment. • Developed a report focused on company climate and values to guide recruitment profiles.