San Francisco Bay Area
I am a Senior Channel and Partner Marketing leader with an unwavering partner-focused philosophy. I specialize in activating double-digit partner-led revenue growth by translating complex solutions into compelling, co-branded messaging and programs that resonate across global Channel Partner, Technology, and Alliance ecosystems. My methodology is built on a deep background in partner sales, marketing, and enablement programs. I look beyond product features to architect the entire partner journey, ensuring that the go-to-market strategy aligns with channel execution to accelerate pipeline velocity and shorten the path to qualified opportunities. 🎯 CORE EXPERTISE: ✅ Global Partner GTM, Enablement, & Launch: Architecting scalable readiness standards and support tiering models that ensure consistent, high-impact product introductions and marketing programs across global ecosystems. ✅ Joint Value Positioning: Authoring benefit-led messaging and field-ready assets that position technical innovation within the core tech stacks of joint enterprise prospects. ✅ Channel Automation: Engineering through-partner marketing programs and PRM workflows that empower partners to communicate value and drive revenue at scale. ✅ Cross-Functional Orchestration: Serving as a dedicated partner advocate to ensure channel requirements are integrated into major sales, marketing, and product cycles, maintaining internal alignment. I leverage AI-enhanced workflows to streamline market research and partner content delivery, allowing for greater efficiency and a focus on operational excellence. I believe that strong fundamentals, clear partner value, and data-informed decisions are the keys to turning innovation into market success. 🔗 Let’s build an impactful partner journey together. If you’re looking to accelerate net-new logo pipeline through a high-performing ecosystem, reach out via LinkedIn to start the conversation.
Providing services to develop and direct the execution of global partner GTM strategies, translating complex technologies into high-impact channel-ready programs. Manage the full partner lifecycle by standardizing recruitment, upleveling enablement, and launching turnkey co-marketing campaigns that drive double-digit revenue growth. Lead direct and cross-functional teams in the strategic allocation of provided budgets and AI-enhanced workflows to ensure operational excellence. Focus on bridging the gap between product innovation and field readiness to foster long-term partner advocacy and scalable growth.
Led global channel partner and commercial, small and mid-sized enterprise (SME) product marketing strategies, supporting 3.5K-member partner ecosystem and 500+ field sales org. Translated complex cybersecurity and networking technologies into benefit-led messaging, collateral, and enablement programs. Promoted to Senior PMM II for strategic impact across both RTMs. • Formalized channel partner-focused GTM motion, partnering with cross-functional sales and marketing leads to cultivate brand visibility and “what’s in it for me” value propositions for global partners, influencing ~$20M+ in net-new logo ARR. • Orchestrated ~5 annual product launches (~2 major, ~3 minor) to deliver partner-ready messaging, assets, and enablement, pioneering standardized launch checklist, ensuring consistent channel readiness. • Engineered turnkey “Campaign-in-a-Box” kits for key customer use cases, equipping channel partners and field teams with nurture tracks and integrated event materials, accelerating prospect awareness and consideration. • Architected commercial SME product marketing strategy using qualitative and quantitative research, AI-driven inquiries, and win/loss analysis; authored narratives, message houses, and GTM collateral, supporting double-digit revenue growth. • Curated pipeline-specific sales and marketing assets, toolkits, and plays in Highspot, arming global partners and field teams to drive deal velocity. • Reimagined partner enablement at scale by transforming foundational and advanced learning paths, leading to 9K+ partner contacts trained, 44% YoY increase.
Defined partner program outbound messaging and deliverables to establish unified, global digital media services brand voice. Developed scalable support tiering model based on partner type and commitment level. • Drove awareness and enterprise sales opportunities with global Technology Partners (AWS, SFDC, SAP, WordPress) and Channel & Solution Partners (SIs, Consultants, Digital Agencies) by co-authoring value propositions that positioned the company within the core tech stacks of shared prospects. • Planned, executed, and measured direct and indirect lead generation programs (webinars, trade shows and events, content syndication, online advertising, social media, and enablement playbooks), leveraging MDF dollars to accelerate partner sales cycle and shortening path from initial awareness to qualified opportunity. • Served as partner marketing advocate on cross-functional teams, ensuring partner requirements were integrated into all major product launches, maintaining global channel readiness and internal alignment.
Note: Company was formally known as Zift Solutions Promoted into Center of Excellence team to deliver thought leadership, consulting, and enablement strategies via Through-Partner Marketing Automation and PRM services. • Conducted 10 internal and external best-practice sessions to provide integrated marketing insights and training, advancing key channel business outcomes and goals. • Advised key enterprise customers (VMware, Samsung, Atlassian) on tactical partner marketing initiatives to deploy within platform, driving adoption and increasing partner value. • Developed “Ready – Set – Go” Channel Success initiative, creating data-driven and measurable action plan, corresponding enablement training and tools, and assistance in execution.
Promoted to lead and coach a diverse team of 6 CSMs, driving proactive customer value initiatives to reduce churn and hit company revenue targets. • Developed Zift Channel Success Plan (data-driven, value-based customer action plan) to drive adoption, engagement, renewal, and growth, launching, training, and mentoring 15 CSMs on process. • Created 10 Playbooks and How-To Manuals on partner marketing best practices and general account management guidance, deploying cross-functionally to CSMs, Sales, and Professional Services. • Managed success function in new customer software implementations, focusing on strategy, onboarding, enablement, and adoption, engaging in 21 new customer implementations during 2019.
Hired for channel marketing and digital marketing domain expertise. Focused on email, social media and content syndication, document library management, enablement tools, and lead and opportunity management. • Established and grew relationships with day-to-day contacts and executive sponsors in over 30 accounts, creating foundation for account stability, renewals, and expansion. • Monitored and identified trends in platform adoption and utilization, providing strategic channel and partner program guidance via weekly or bi-weekly reporting discussions and scheduled business reviews. • Resolved product, training, and service escalations through cross-functional collaboration, ensuring all customer issues were addressed and closed.
Led overall global SMB channel cybersecurity GTM strategy and plan. Oversaw 4-person virtual team and $2.3M annual budget. • Charged with centralizing, standardizing, and elevating SMB Channel Marketing program to next level, poising company to achieve double-digit revenue growth in global SMB market. • Worked cross-functionally and with agencies to develop, execute, and track turn-key integrated demand generation kits to fuel SMB market sales through channel partners, generating 300 kit downloads in 1st 90 days. • Owned SMB partner program strategy, messaging, and collateral, plus integrated tools to recruit, on-board, enable, maintain, and reward partners, doubling number of SMB partners in 1 year. • Assisted in strategy and launch of new Zift Solutions channel marketing automation platform, supporting partner-led co-marketing activities and lead and opportunity tracking.