Barcelona, Catalonia, Spain
I am a marketing and communications professional with international experience working with leading brands and in multicultural environments. I have collaborated with global teams and participated in diverse projects, leading campaigns, developing creative materials, and designing digital strategies that truly connect with people. I am passionate about creating messages that not only inform but also inspire and make an impact, whether through a landing page, an internal communication campaign, or social media content. I consider myself creative, proactive, and empathetic, with a collaborative mindset, a strong desire to learn, and a deep commitment to adding value to every project.
- Led the planning and development of UX-friendly landing pages, defining structure, design, and SEO-oriented copies. - Coordinated cross-functional teams (PMs and Marketing Communications) to align deliverables for product launches across global markets. - Supported the creation of launch communications, including newsletters, POS materials, Social Media assets & PR texts. - Developed internal communication materials to simplify complex Salesforce processes for local markets. - Created training content, including instructional videos and documentation, to ensure process understanding and adoption.
- Supported content creation for e-commerce platforms, ensuring alignment with global marketing strategies. - Led the development and creation of marketing materials, including videos, brochures, newsletters, and key visuals. - Planned and developed new landing pages, overseeing both design and content, including SEO-friendly copywriting. - Analyzed and optimized content performance across digital platforms to maximize engagement and sales.
- Wrote creative and persuasive copies and scripts for social media platforms like Instagram, Tik Tok, Facebook, and LinkedIn. - Curated and synthesized relevant content from various sources, transforming complex or scattered information into clear, engaging posts that added value to the audience and aligned with communication goals. - Researched market trends and audience insights to identify timely and relevant content opportunities, helping the brand stay current, increase interaction, and position itself within its industry.
- Led internal communication campaigns aimed at enhancing team engagement and strengthening the corporate culture through innovative digital content. - Collaborated with cross-functional teams to design, plan, and implement communication campaigns that fostered Employer Branding, employee engagement, and motivation. - Managed corporate platforms, such as Sharepoint and Workplace, ensuring updated and relevant content to improve team cohesion and alignment with strategic business goals. - Contributed to communication packages for projects like Windows Hello for Business, ensuring effective communication of the tool to employees. - Created videos using AI (Synthesia), including step-by-step guides and success stories.
- Co-led cross-functional communication for new product development projects, collaborating closely with teams from Marketing, Branding, Legal, and R&D to ensure seamless project execution. - Facilitated effective communication with suppliers and internal stakeholders, optimizing relationships and ensuring project alignment and success. - Developed clear and strategic communication briefs and presentations for internal teams and creative agencies, ensuring consistency in messaging and project goals. - Conducted internal research on market trends to inform teams and drive product innovation discussions. - Created and communicated design guidelines for labels and packaging, ensuring alignment with the brand’s visual identity and facilitating internal approval processes.