Berlin, Berlin, Germany
I am an agile person with broad entrepreneurial knowledge working in various industries for over 6 years. My focus is on marketing, data analysis and process optimization.
• Consulting and implementation of various activities in the field of marketing and operations
• Strategic planning, budgeting, monitoring and analysis of all ESCP Berlin digital paid campaigns worldwide (Meta, Google, LinkedIn) • Coordination of various media agencies, designers, photographers and videographers • SEO-compliant maintenance and further development of website and landing pages • CRM maintenance and email marketing • Organisation and support of online and offline events
• Full service campaign management for branding, programmatic and performance campaigns • Forcasting, technical setup, reporting, troubleshooting, analysis & optimization of campaigns according to KPIs, testing of advertising media, invoicing of campaigns via Salesforce • Use of multiple ad servers (DV360, Smart Ad Server, DFP, DBM, LiquidM, Celtra, etc.) • Support with the induction of trainees
• Process optimization and automation of customer, artist, and supply chain management of the vertical PlantNight • Responsibility and control of the day-to-day operations of PlantNight • Development of PlantNight's on- and offline services and products • Implementation of services and products in an eCommerce system • Onboarding of workshop hosts and implementing an online learning platform • Support in recruiting workshop hosts