Vaishali B.

Senior Graphic Designer & Packaging Lead at Beco | Sustainable Packaging | Illustration | 2D Animation | Brand & Visual Storytelling

Mumbai, Maharashtra, India

About

Detail-driven Senior Graphic Designer & Packaging Lead at Beco with 3.5+ years of experience across packaging design, marketing communication, and brand development. I specialize in creating clean, purposeful visuals that stay true to brand identity spanning product packaging, D2C and e-commerce creatives, campaign assets, and social media communication. Experience working across both B2B and consumer-focused projects, developing packaging systems, product mockups, listing visuals, and a wide range of brand collaterals. My work extends across digital and offline touchpoints including website creatives, marketing materials, and marketplace assets, ensuring visual consistency across platforms. I believe in design that is minimal, visually balanced, and communicates ideas with clarity, translating concepts into thoughtful visual storytelling that strengthens brand presence.

Experience

  • Senior Graphic Designer at Beco
    Feb 2023 - Present · 3 yrs 6 mos

    Designing packaging and brand visuals for sustainable products across D2C, retail, and e-commerce platforms. Translating product ideas into clean, impactful visuals through packaging, campaigns, and digital creatives.

  • Graphic Designer at K2 E.com Solution
    Sep 2020 - Feb 2021 · 6 mos

    K2 E.com Solution, an authorized partner of Amazon for seller services. Primarily focused on image editing and design manipulation for a range of clients. Worked on enhancing product images, creating visually appealing creatives, and ensuring that all visuals met both client expectations and platform standards. Involved in listing products on Amazon for multiple clients - making sure every detail, from visuals to product descriptions, aligned with Amazon’s guidelines and reflected the brand effectively. Alongside the hands-on design work, I regularly interpreted client briefs, suggested creative strategies to engage target audiences, and collaborated within internal team to bring each vision to life through illustration, layout design, and photo editing.

  • Graphic Designer at TruDes Studio
    Jan 2020 - May 2020 · 5 mos

    During my time there, I had the opportunity to collaborate with a talented team on various client-based projects — creating illustrations, editing interview footage, and contributing to visual content. Also worked on the studio’s social media posts, helping maintain a consistent and engaging brand presence. Created 2D videos for product launch and explainer videos for clients. Being my first internship, it was a great learning experience. I gained hands-on skills, understood real-world design processes. Grateful for the journey and everything it taught me!