New York City Metropolitan Area
I am a seasoned operations, strategy, and marketing leader with extensive experience in driving business growth and operational excellence. My career is characterized by a passion for cultivating meaningful relationships, a knack for strategic planning, and an unwavering commitment to delivering results on time, every time. I possess a keen eye for detail and a relentless curiosity, which drives my ability to pivot quickly in dynamic environments. My core strengths lie in operations management, strategic planning, project management, customer relationship management, and customer marketing. I thrive on cross-functional collaboration and have a proven track record of achieving success in diverse environments.
At Validated Insights, Inc., we’re all about helping higher ed institutions grow! We provide tailored, data-driven marketing strategies to help higher education institutions meet and exceed their goals. From digital marketing to paid search, paid social, and web strategy, we generate measurable results. Our agile approach ensures growth through engaging creative, strategic media execution, and continuous brand building driven by constant testing and optimization. We're the only agency in the higher ed space offering a performance guarantee in KPIs within 60 days. I help VI as Chief of Staff supporting the Head of Media and Chief of Operations, contributing to their success in meeting and exceeding client goals.
As a Chief of Staff Consultant at Zapier, I provided invaluable support to the Vice President of Customer Support and her leadership team. I ensured seamless alignment of objectives, priorities, and messaging within the department, facilitating the successful execution of strategic priorities. My role as a bridge between executives and departments allowed me to drive growth and elevate team performance.
During my time as an Operations Consultant, I covered maternity leave for the Director of Operations, focusing on the high-profile Capitol Hill Challenge program. I adapted swiftly to the challenges posed by the COVID-19 pandemic, showcasing my flexibility and problem-solving skills. I also managed critical technology projects, supported grant-related data analyses, and contributed to the Foundation's success.
Life took an unexpected turn, and I faced a formidable opponent: triple-negative breast cancer. I conquered this challenge by undergoing 10 months of active treatment including chemotherapy, surgery and radiation while managing a household and two young children. During this time, I also launched an at-home baking business to spread joy during the global pandemic.
As Senior Manager, I led the marketing treatment strategy and innovation within the telemarketing channel. I spearheaded end-to-end acquisition and loyalty offer campaigns, collaborated across departments, and managed a team, fostering their growth and development.
Orchestrated a wide range of strategic projects for senior leaders, quickly understanding the issues facing a client to structure and develop strategic solutions to problems. I provided impactful recommendations and drove process improvements. My work optimized contract management processes and enhanced reporting capabilities, all while fostering collaboration across business units.