Taguig, National Capital Region, Philippines
My background is in global pricing and growth strategy, where I built scalable, segmentation-led frameworks to drive portfolio decisions and profitability across markets. I’ve since transitioned into a regional product role to bring those strategies closer to execution, focusing on product-market fit, assortment strategy, and commercial impact at scale. I work across strategy, product, and P&L by translating analytical frameworks into decisions that move revenue, margin, and customer outcomes.
● Diagnosed product–market fit issues across Japan and Australia through structured customer and product testing, translating insights into product redesigns that halved return rates (8% → 4%) ● Defined and executed a market-entry and portfolio reset product strategy for Australia, leading cross-functional delivery and accelerating launch by ~2 months to align with peak-season sales windows ● Partnered with regional stakeholders to align product, commercial, and supply priorities into a coherent regional roadmap
● Scaled a segmentation-led pricing model across 20 of 30 global markets by 2025, embedding structured price architecture to guide portfolio expansion and long-term revenue optimization ● Pioneered a market sizing and share-of-market model across the company’s 6 largest markets, disaggregating share by key competitors and price segments to inform portfolio positioning and strategic investment decisions ● Leveraged segmentation and market sizing frameworks to support 2025 profitability pricing audits, delivering ~2 pp gross profit uplift with minimal impact to topline revenue ● Led conjoint analysis across Germany, France, and the UK to quantify the impact of key value drivers (e.g., discounts, awards, reviews, warranty), forming the analytical foundation for go-to-market and core assortment re-strategization ● Extended pricing strategy frameworks to the retail channel, applying segmentation and market sizing logic to optimize price positioning across 15+ physical stores in Europe
● Led pricing strategy optimization across 10 countries, designing and executing structured tests across value-based pricing levers (price anchoring, price gaps, elasticity) and competitive benchmarking, delivering up to ~100% YoY revenue uplift in select markets ● Standardized cross-market pricing ways of working by implementing a scalable testing framework that enabled rapid transfer of best practices across countries, improving speed and quality of decision-making ● Developed a segmentation-led pricing model for mattresses, shifting from incremental price testing to deliberate category and price-segment expansion to support long-term growth
● Delivered performance marketing initiatives across 5 portfolio brands, supporting ~15% of company-wide e-commerce revenue ● Designed a semi-automated reporting dashboard in Excel across the full brand portfolio, improving reporting efficiency by ~70%
● Analyzed and cleaned 20 thousand+ buyer and seller feedback records using BigQuery to support fraud detection and risk assessment across 3 product lines ● Synthesized market research insights into a data-driven go-to-market proposal to expand an existing product to a new demographic segment, targeting 8% potential user growth