Rothenburg ob der Tauber, Bavaria, Germany
With over 15 years of seasoned expertise, I am a Marketing & Sales Expert who has cultivated a successful career by partnering with the largest Sports Federations and Key Retailers. My commitment to constant learning has enabled me to build an extensive network within the Sports Industry. I have a proven track record of working on pivotal Strategic Topics, complexity and driving Digitilisation, showcasing Resilience within the FMCG Industry. My collaborative approach extends across all Global Departments, including Finance, Wholesale Activation, Product Marketing, Account Operation, and Supply Chain, ensuring integrated strategies and cohesive business growth.
Purpose: Managing Federation Sport2000 wholesale Single Account internally and externally ° Strategical planning to identify growth areas and best organizational setup with wholesale accounts ° Align and implement sell-in strategies to meet category growth and yearly net sales targets ° Identifying and developing tools to increase business transparency and KPI tracking ° Collaborating with internal sales, marketing, and product teams to support sell-in and sell-out
Purpose: Managing Federation INTERSPORT GERMANY wholesale Single Account internally and externally ° Strategical planning to identify growth areas and best organizational setup with wholesale accounts ° Align and implement sell-in strategies to meet category growth and yearly net sales targets ° Identifying and developing tools to increase business transparency and KPI tracking ° Collaborating with internal sales, marketing, and product teams to support sell-in and sell-out
Purpose: Managing Shoe Retailer Siemes, Görtz, HUMANIC, myshoes internally and externally ° Strategical planning to identify growth areas and best organizational setup with wholesale accounts ° Align and implement sell-in strategies to meet category growth and yearly net sales targets ° Identifying and developing tools to increase business transparency and KPI tracking ° Collaborating with internal sales, marketing, and product teams to support sell-in and sell-out
Purpose: Managing retail and event marketing support for Sports Brands like adidas & Reebok ° through looking the eyes of the consumer ° provided sales supports ° enhancing brand visibility & customer engagement ° conducted expert product trainings sessions to educate and empower retail staff ° managed customer relations @POS, ensuring a positive brand experience ° organised and led sports events, fostering community involvement and brand loyalty