High Falls, New York, United States
Ecommerce and digital marketing professional with 16+ years of experience spanning full ecommerce platform ownership, product data management, email marketing, SEO, brand development, and creative team leadership. Proven track record managing B2B and B2C Shopify storefronts - including a 6,000+ SKU catalog across four distinct storefronts - while driving revenue growth and optimizing performance across conversion, AOV, and traffic metrics. Brings technical fluency in HTML, CSS, and Shopify Liquid, enabling independent execution of page customization and integrations without developer dependency. Applies AI tools, including ChatGPT, Claude, and Shopify Magic and Sidekick, to streamline content production and automate workflows. Experienced working remotely since 2013, well ahead of industry adoption, with a consistent record of self-directed output and cross-functional coordination across distributed teams. Adept at both strategic oversight and hands-on execution across Shopify, Klaviyo, HubSpot, Salesforce Marketing Cloud, Google Analytics, and Adobe Creative Suite. Currently seeking Ecommerce Manager opportunities where platform ownership, product data integrity, and hands-on technical execution drive measurable growth.
Serving as executor of a family estate, managing legal, financial, and administrative responsibilities through settlement.
Built the D2C and wholesale ecommerce presence across four Shopify storefronts spanning B2B and B2C channels, owning end-to-end product management for a 6,000+ SKU catalog while eliminating third-party agency dependency entirely. Owned the full stack of execution: product data management, product lifecycle management, email lifecycle, site performance monitoring, customer journey optimization, troubleshooting, and cross-functional coordination. Implemented SEO best practices across all storefronts including meta descriptions, URL structure, and site speed, alongside conversion rate, AOV, and traffic initiatives informed by regular Google Analytics reporting. Leveraged HTML, CSS, and Shopify Liquid to independently execute page customization, storefront modifications, and pixel implementations across Google Ads, Meta Ads, and Faire. Built and managed Klaviyo email operations including list segmentation, A/B testing, and performance tracking. Managed product data syndication across Salsify and Faire, ensuring catalog accuracy, feed compliance, and channel consistency.
Led all client-facing design and digital marketing operations for a hospitality group, delivering end-to-end execution across web, email, print, and brand. Designed and developed client websites including front-end implementation, ensuring performant, on-brand digital experiences. Built and managed email marketing operations across multiple client accounts in HubSpot, executing campaign creation and deployment, list segmentation, workflow automation, and open/click performance tracking. Directed lead generation strategy through landing page development and form-based capture. Directed corporate brand development across online and offline channels, maintaining consistency across all client touchpoints.
Led an internal creative and development team of 6 to 7, including graphic designers and front-end web developers, for the hotel industry’s largest provider of third-party marketing and reservations services. Oversaw all website, email, and print production across a global hospitality client portfolio, built on proprietary booking-enabled platforms developed entirely in-house without CMS dependency. Collaborated directly with VP-level leadership on the visual design and UX direction of the proprietary booking platform, overseeing the design team through full execution. Directed the implementation of digital brand standards across worldwide digital media channels, ensuring consistency and quality at enterprise scale.
Built and managed a 4-person in-house creative and development team from the ground up, establishing department structure, workflows, and project management processes across all digital, email, and print initiatives. Maintained simultaneous oversight of approximately 10 active website design and buildout projects alongside ongoing email marketing campaigns, managing full production cycles from design through deployment. Served as primary client liaison, conducting stakeholder meetings and coordinating between internal creative, development, and account teams throughout the full project lifecycle.