Bengaluru, Karnataka, India
CRM Architect & Specialist with 8+ years of experience building, optimising, and administering HubSpot CRM for Sales, Marketing, and Customer Success teams across SaaS environments. I specialise in end-to-end HubSpot implementations ā from portal setup and custom object design to lifecycle workflows, pipelines, attribution modelling, and board-level reporting. Whether working from a solution design or a stakeholder brief, I focus on delivering clean, scalable builds that drive real business outcomes. š” Core Expertise: ā HubSpot Architecture & Admin ā Sales, Marketing & Service Hubs, custom objects, properties, pipelines ā Automation & Workflows ā Lead scoring, routing, lifecycle management, sequences ā Reporting & Dashboards ā HubSpot, Power BI, multi-touch attribution, revenue reporting ā Data Integrity ā CRM audits, deduplication, governance, imports/exports ā Integrations ā Zapier, ZoomInfo, Gong, Livestorm, LinkedIn, API & webhook workflows ā AI-Powered Delivery ā HubSpot AI, AI assistants for configuration, QA, documentation & optimisation ā Salesforce ā 5+ years across SFDC admin, dashboards, CPQ, and forecasting Key wins I'm proud of: ā 40% YoY MQL growth through lead scoring optimisation ā 80% reduction in lead response time via automation ā Full CRM migration completed in one week with zero data loss ā Built a unified RevOps reporting ecosystem across HubSpot, Salesforce & Power BI I thrive on solving complex CRM challenges ā whether it's refining qualification frameworks, improving marketing attribution, or scaling automation across multiple teams and regions. Open to conversations about HubSpot strategy, RevOps, CRM automation, and AI-powered sales operations. Let's connect! š
ā¢Ā Ā Served as HubSpot Super Admin, architecting and managing the full CRM ecosystem across Sales, Marketing, and Customer Success, spanning multiple regions and business units. ā¢Ā Ā Implemented scalable RevOps strategies and CRM best practices, collaborating with stakeholders across Sales, Marketing, Finance, and CS to align reporting and operational requirements. ā¢Ā Ā Analyzed existing business processes and redesigned workflows, simplifying manual operations into automated, scalable HubSpot sequences for improved productivity. ā¢Ā Ā Designed and built lead scoring models from scratch, ensuring only high-intent leads reached the sales team and driving a 40% YoY increase in MQLs. ā¢Ā Ā Architected end-to-end lead routing, lifecycle workflows, and Sales Sequences, reducing response times, improving funnel conversion, and tracking rep-level engagement analytics. ā¢Ā Ā Built multi-touch attribution models providing clear visibility into Marketing vs Sales contribution, enabling data-driven budget and resource decisions. ā¢Ā Ā Automated core CRM operations including lead source tracking, lifecycle transitions, and data enrichment, improving data accuracy and reducing manual overhead. ā¢Ā Ā Built Marketing Analytics dashboards covering Leads, Email Campaigns, Traffic Sources, social media, Paid Campaigns, and Conversion Funnels for full funnel visibility. ā¢Ā Ā Developed board-level dashboards covering pipeline health, revenue performance, and forecasts, while managing regional targets and leadership reporting. ā¢Ā Ā Integrated HubSpot with Zapier, ZoomInfo, Livestorm, Gong, and LinkedIn - managing API connections and webhook-driven workflows for lead capture, enrichment, and sales intelligence. ā¢Ā Ā Leveraged HubSpot AI features and AI assistants to speed up workflow documentation, QA testing, and campaign build quality - proactively embedding AI into day-to-day delivery.
Developed and managed a wide range of reports and dashboards, including KPI, SLA, and marketing performance reports, while overseeing executive demand generation reports in various formats. ļ· Managed essential dashboards like Inbound Lead Assignment funnels and Sales Operational dashboards, and automated daily sales report emails for the sales team through Salesforce and Google Sheets integration, ensuring data accuracy and timely insights. ļ· Maintaining Data Hygiene by ensuring that Leads are assigned to the appropriate owner, standardizing data, Missing values for critical fields that drive lead scoring, assignment, and other workflows ļ· Validating through existing lead + prospect + opportunity data and flagging missing or inconsistent filed values. (eg. FT_UTM_Campaign is null, but FT_UTM_Source ==PPC). ļ· Verifying marketing data accuracy by referencing Heap Analytics/Hubspot. ļ· Populating correct SFDC campaign attributions for all EDR/Nurture Contacts/Opptunities. ļ· Uploading accurate data to Accounts and Opportunity fields using Salesforce DataLoader. ļ· Working with Campaign Team to prepare webinar lists for Polaris PSA Prospects and Customers. ļ· Preparing lists of customers and prospects data in Salesforce in preparation for targeted marketing campaigns and programs