Chennai, Tamil Nadu, India
I'm a Marketing Operations professional with around 4 years of experience in campaign execution, lead operations and automation workflows. Skilled in platforms like Marketo, HubSpot, Clay and Zapier, I specialise in streamlining campaign execution, CRM hygiene, data management and AI- native automation workflows. I enjoy solving operational challenges, connecting marketing, sales and product teams, ensuring campaigns run smoothly from setup to reporting. Away from work, you can see me making art or staring at the evening sky.🌅
✔️ Own outbound list strategy, CRM data quality, and the marketing-to-sales automation pipeline across sales, marketing, RevOps, and paid media. ✔️ Built a closed-loop ABM pipeline that turns LinkedIn Ad engagement into sales-ready CRM records — building TAM lists in Clay, capturing engagement signals via Fibbler webhooks, enriching with ICP contacts, and routing to sales teams via Zapier, Clay API, and Vendasta CRM automations. ✔️ Created and enriched 5 ABM target account lists in Clay totaling ~5,000 accounts and ~5,800 contacts across agencies, ISVs, franchises, and Small-Shops for Broadly product targeting. ✔️ Processed leads from multiple webinars end-to-end — dedupe, tagging, enrichment, and routing to sales and dialer tools. ✔️ Built a consolidated Looker dashboard across 3 ABM segments tracking TAM coverage, meetings, closes, and pipeline value. ✔️ Developed AI-powered automation with Claude for repetitive ops tasks (CRM dedupe, account fit scoring), cutting manual effort ~70% and reducing tooling spend ~20%. ✔️ Built AI Employees on Vendasta's platform, including a Lead Tier Check Specialist that classifies incoming leads against defined tiering criteria and triggers the appropriate follow-up action automatically. ✔️ Selected for Vendasta's Citizen Developer cohort; building an AI-native internal app to replace Zapier-based intake, and writing Google Apps Script automations to streamline recurring tasks using Gemini.
Actively looked for opportunities in Marketing Operations in an automation and AI driven environment.
✔️ Led campaign operations in Marketo and HubSpot end to end from planning, program management, asset creation, audience segmentation, segment-specific content creation, campaign setup, and performance reporting. ✔️ Streamlined execution of over 120 email communications to customers over 2 years via Marketo and HubSpot email programs, boosting engagement by 30% for product updates, legal/transactional notifications, and promotional emails with quality assurance to ensure CAN-SPAM, GDPR privacy standards. ✔️ Directed Chargebee’s Monthly Customer Newsletter, increasing open rates by 20% through A/B testing and Increased CTR by 3-5% with dynamic content optimisation across key segments. ✔️ Spearheaded customer advocacy, customer research, identified advocates for references, reviews and developed customer success stories, testimonials, social proof, pitch decks for integrated campaigns. ✔️ Drove a 30% increase in webinar registrations MoM for product adoption initiatives through multi-channel promotions via emails, in-app banners, segmented 1:few and 1:1 outreach, creating awareness about features to Startup customers and helping them adopt and integrate. ✔️ Played a pivotal role in executing 'Beelieve', Chargebee's inaugural in-person customer conference, managed gifting strategy, attendee logistics, promotional campaigns, registration data management. ✔️ Boosted team efficiency by 50% by automating workflows with Notion and Zapier, streamlining customer advocacy requests. ✔️ Documented customer‑marketing processes and implemented a RACI matrix that cut approval delays by ~20% and improved team alignment. ✔️ Marketing Value Top Performer Award in Q4, 2024 for Marketo implementation & ownership of email processes and reporting.
✔️ Enriched inbound leads from signups and demo requests across APAC, EU, and NAMER regions to find potential ICP fit prospect accounts in partnership with inbound SDR teams with an average attainment of 160% MoM. ✔️ Researched and developed ICP fit prospect accounts and contacts based on revenue, funding and other critical information for outbound campaigns. ✔️ Led operations on intelligence tools like Zoominfo, Lusha and Crunchbase for contact building and data hygiene initiatives. ✔️ Tracked, analysed and reported sales metrics to monitor deal stages and pipeline health in the CRM.