Lahore, Punjab, Pakistan
Hey! I'm an organic growth strategist helping B2B SaaS companies drive more revenue and customers from SEO and AEO. I come from years of experience working with software companies in the B2B space, having led strategies for companies like Loom, Adobe, ActiveCampaign, Branch, Retool, Hotjar, and more. On the side, I consult with B2B SaaS companies that don't want to work with an agency and need hands-on execution. I come in as a partner and help companies build their revenue engines from SEO and AEO from the ground up, or scale existing ones with higher efficiency. I'm a massive fan of using automation and agentic AI to drive efficiency and delegate the repetitive stuff. I believe anything that can be delegated well can also be automated to some extent. I've built several practical workflows, and AI agents have functionally made our content production, our content auditing, reporting, and many other cases significantly more efficient. If you're a B2B SaaS company that wants to generate more revenue and customers from search, feel free to reach out. If you want to learn about my background, my story is below. My background: → Started my SEO career in early 2019, age 20, still at university, juggling a full-time job, a part-time job at a local agency, and a few random websites to learn the craft. → Jumped between agencies before landing my first in-house role at a B2B SaaS company in the email marketing space in 2021. → Joined Flying Cat Marketing (B2B SaaS SEO agency) in 2021. Stayed ~2.5 years, working up from strategist to Head of SEO, leading a team of 4–5 and a pool of 20+ clients. → Led successful strategies for companies like Hotjar, ActiveCampaign, and Mixmax — several of which became case studies for the agency. → Started consulting on the side around the same time, acting as a fractional Head of SEO for companies that needed expertise but not a full-time hire. → Moved to TripleDart (another B2B SaaS SEO agency) and led a team of SEOs. → Joined Omniscient Digital in 2024 for ~1.5 years, leading growth strategies for some of the biggest brands on the planet, including Loom and Adobe. → Currently Discoverability Lead at Modash, an eight-figure B2B SaaS company, where I own search as a whole ecosystem: traditional SEO, AI search / AEO, and paid search. Managing a team of two, a marketing engineer and a senior content marketer. Also, if you're new here, subscribe to my YouTube channel, where I put out a lot of content on my detailed strategy frameworks and the stuff I'm playing with around automation and agentic AI.
As Discoverability Lead at Modash, I own search end-to-end—across traditional organic search, paid search, and emerging AI-driven discovery. My focus is capturing the ~5% of the audience that’s actively in a purchase-ready mindset, wherever and however they’re searching. I report to the Head of Marketing and work closely with Brand and Product Marketing to ensure Modash is discoverable at every high-intent moment. I’m also building the discoverability function from scratch, shaping how search contributes to growth across the company.
Results (18+ months): - Increased organic traffic and conversions from product-led pages through a commercial search strategy. - Built and executed a large-scale migration and deprecation plan for Talent.com, preserving search equity and minimizing disruption. - Nearly doubled referral traffic from AI search platforms and LLMs over the last 12 months. Strategy behind: - Shifted SEO focus away from broad TOFU content toward high-intent commercial search terms tied directly to Qlik's products, use cases, capabilities, and industries. - Built and prioritized a product page growth roadmap based on business impact, creating a scalable pipeline of commercial opportunities. - Identified and implemented a focused set of high-impact technical SEO improvements aimed specifically at increasing product page performance and conversions. - Developed and led the company's AI search optimization strategy to improve visibility and traffic from emerging AI-driven discovery channels.
Results (in 19 months): - Increased demo requests from organic search by 186%. - Improved organic search conversion rates by 2.9X. - Maintained stable organic traffic despite broader search declines caused by AI search platforms and Google AI Overviews, while continuing to grow demo volume from organic search. Strategy behind: - Shifted SEO strategy toward high-intent MOFU and BOFU content, prioritizing commercially relevant search themes tied directly to demo generation. - Conducted technical SEO audits across desktop and mobile, fixing crawl budget waste, sitemap issues, and canonicalization problems impacting indexation and rankings. - Performed a deep content and conversion audit to prioritize high-value pages, refreshing declining but high-converting content with stronger search intent alignment and improved E-E-A-T signals. - Expanded competitor comparison pages, commercial landing pages, and supporting topic clusters to capture decision-stage buyers and strengthen topical authority around vacation rental management software.
Omniscient gave me the kind of work that I’m most proud of in my career so far. I had the chance to architect and help execute strategies for brands like: ➡️ Adobe ➡️ Loom ➡️ Branch ➡️ Spotdraft ➡️ Retool (and so many more that I cannot name). Across 15+ client projects, many turned into success stories, but two stood out as major case studies: 📌 Loom: 2X'ed Signups & Grew Organic Traffic by 112% in 12 Months 📌 SuperTokens: 2X’ed organic traffic and generated millions in pipeline (case study on Omniscient’s site) Beyond client work, I also: → Led the first GEO audit + strategy, which became, a template for all future sales proposals and the foundation of our flagship AI search case study → Became one of the leading voices for AI search internally → Built a ton of AI workflow automations to streamline systems → Developed frameworks now used across sales, strategy, and client delivery My responsibilities in this role included: ➡️ Managing a portfolio of 5-7 SaaS projects for organic growth ➡️ Building holistic SEO growth strategies based on client goals ➡️ Partnering with the internal editorial and analyst team to execute the plan ➡️ Navigating roadblocks to meet the project goals ➡️ Helping the team build/improve internal processes