Riyadh, Saudi Arabia
With over 10+ years of experience, I have worked across diverse domains including ride-hailing platforms, SaaS solutions, Government portals, Telecom applications, Airline experiences, Smart city platforms, G2G applications and Media/news products. My expertise covers both B2B and B2C design, enabling me to translate complex requirements into practical, user-centered outcomes that create real impact. I specialize in research-driven design, stakeholder alignment, and simplifying complex business problems into elegant experiences. For me, design is more than pixels; it is about solving real problems that matter. If you are building products in the GCC or globally and want to talk about UX design and strategy, feel free to connect me.
• Leading UX efforts for high-impact digital projects across Saudi Arabia and the GCC, including government entities, telecom providers, airlines, and financial services. • Working with confidential clients on large-scale digital transformations, shaping end-to-end UX strategy from research to design, ideation, prototyping and usability testing. Key Achievements: • Delivered UX strategy and design for more than 10 government and telecom platforms, impacting millions of citizens and customers in the GCC. • Designed digital experiences for telecommunication, airlines, government portals, and financial ecosystems, ensuring solutions were scalable and aligned with business goals. • Conducted UX audits and benchmarking across global and regional competitors, identifying over 300 actionable findings that improved product adoption and engagement.
Worked on financial and media products for Canadian users and supported Rogers Communications on B2B and B2C applications. Key projects included the redesign of the CityNews Toronto website and mobile app. Key Achievements: • Led user research and usability testing, resulting in a streamlined content experience and higher customer engagement. • Designed financial product experiences used by thousands of Canadian customers. • Created and enhanced workflows for digital platforms that boosted engagement across Rogers Media properties.
Played a key role in designing the user experience for new features targeting the UAE market. One of my major contributions was leading the UX design for Careem Plus, a subscription-based service aimed at enhancing customer loyalty and retention. I collaborated with product managers, developers, and stakeholders to craft seamless user journeys, from concept to launch. Key Achievements: • Designed and launched the Careem Plus subscription experience tailored for the UAE market, driving higher customer retention and engagement. • Conducted competitive research and mapped user journeys, directly influencing product direction and improving usability. • Partnered cross-functionally with product managers and developers to ensure product goals were aligned with user needs, resulting in smoother adoption.