Riyadh, Saudi Arabia
Usamah is expert in Real Estate Development/Mega Construction//FMCG/Airlines/Media with more than 20 years experience in Saudi & GCC region. An with extensive funding, investment, sales planning and business turnaround expertise within the Saudi mega real estate development, media, aviation and FMCG sectors. Career highlights have included successful multimillion SAR brand relaunches for Unilever that delivered significant double digit revenue growth; the launch and establishment of start-up airline Nasair, generation of over SAR 1.6bn in sales for the Emaar Economic City and formulation of the sales plan for a SAR 2.2bn mega project. A collaborative leader, skilled at motivating and empowering individuals and teams to excel. Valued by investors, developers and stakeholders for swift and accurate data analysis, complex problem solving and skillful strategy formulation and execution.
AMAALA is a mega project owned by PIF contributing to Saudi Vision 2030. The Government Liaison department is responsible to manage the relation with PIF regarding the land ownership of AMAALA and Secure the required permits and licenses from Ministries and Government Authorities. Achievements: - Establishing the Government Liaison department (GL) - Create AMAALA Project Permitting Office - Signed MOU with Ministry of Municipal and Rural Affairs (MOMRA) - Signed MOU with Ministry of Environment, Water and Agriculture (MEWA) - Establish a formal point of contact with 18 Ministries - Establish a formal point of contact with 16 Government Authorities
Initially completed a six month consultancy role before being appointed as CEO to prepare the project for handing over to the municipality. Key performance indicators were preparation of the master plan and financial model; obtaining required government approvals; approving the executional plans and reviewing business performance. Achievements: - Created SAR 650m fund for infrastructure - Phase 1 - Secured finance SAR 1.4bn for infrastructure - Phase 2 - Formulated the financial model for a development exceeding SAR 33bn - Obtained the required Master Plan approvals from Government authorities - Secured finance for SAR 250m school complex - Finalised agreement with the National Housing Company for 1,250 units - Developed sales strategy for the land, residential units, hotel rooms and commercial assets - Established SPV with commercial operators - Set-up a new residential fund for foreign investors through Dubai
Establish the western operations of this boutique real estate advisory and asset management consultancy. This complimented the eastern side of the business. Serviced private clients needing infrastructure support in managing their real estate portfolio. Led the development of the overall business strategy, approving the executional plans and reviewing business progression. Achievements: - Revised business model and developed program for a SAR 180m project for a leading real estate developer in Jeddah - Prepared the sales plan for a SAR 2.2bn mega project in Medina - Managed a real estate development portfolios that were personal projects for multiple owners. Total net worth SAR 70m