Urs Renggli

B2B Sales & Marketing Leader in Tech | 20+ Years of Delivering Revenue Success | Expert in Account Engagement & Strategic Growth | Catalyzing Triple-Digit Revenue & Pipeline Growth | AI Enthusiast

Eglisau, Zurich, Switzerland

About

In a world where technology and partnerships intersect to drive market innovation, my vision is to lead as a Sales and Marketing Leader, harnessing the power of alliances to foster growth, innovation, and transformative business solutions. I aim to blend strategic sales acumen with marketing prowess to create impactful collaborations that deliver on both revenue generation and brand elevation. A seasoned leader in the technology sector with over 20 years of experience, I excel at orchestrating high-impact sales strategies and marketing campaigns that solidify market position and drive significant growth. My career is defined by a relentless pursuit of excellence, an innovative mindset, and a commitment to leveraging partnerships for mutual success. — Spearheaded transformative alliances resulting in a 250% business surge and a tenfold pipeline expansion. — Cultivated deep relationships with top ISV partners, unlocking consistent multi-million-dollar opportunities and broadening market reach. — Implemented global go-to-market strategies, translating intricate marketing campaigns into measurable sales success. — Steered brand positioning and messaging across diverse channels, enhancing partner engagement and stakeholder trust. Proficiencies — Alliance Strategy and Execution: Proficient in cultivating and expanding strategic partnerships, aligning sales and marketing goals to achieve substantial revenue growth. — Marketing Innovation: Skilled in deploying cutting-edge marketing strategies, utilizing data analytics to refine campaigns and maximize ROI. — Sales Leadership: Demonstrated ability to lead sales teams to exceed targets through a consultative, solutions-focused approach. — Cross-Functional Collaboration: Adept at uniting sales, marketing, and product teams to deliver cohesive go-to-market strategies. — Stakeholder Engagement: Proven success in engaging and persuading C-level executives, fostering strong business relationships, and driving strategic decisions.

Experience

  • Sunrise (Full-time · 2 yrs 2 mos)
    • Senior Partner Key Account Manager
      Feb 2025 - Present · 1 yr 5 mos

      Leveraging extensive experience in channel sales and partnerships to drive channel growth at Sunrise B2B. Building strong relationships and fostering collaboration to enhance partner success and business development.

    • Senior Partner Manager Products, AWS Alliance Lead
      May 2024 - Feb 2025 · 10 mos

      — Managing Product Partnerships from Start to Finish — Creation and execution of a holistic Partner Management Framework — Working with Partners and internal Stakeholders to deliver creative joint solutions — Production of Sales Materials to promote joint Solutions

  • Strategic Sales and Marketing Advisor at -
    Sep 2023 - May 2024 · 9 mos

    — Expertise: Offering over 25 years of dynamic Sales and Marketing leadership in the tech industry, with a proven track record in steering teams, orchestrating Sales, leading strategic alliances, and driving business growth with global Fortune 100 companies across sales and marketing. — Strategic Vision: Proficient in designing and implementing robust go-to-market strategies, fostering long-lasting customer and alliance partnerships. — Goal-oriented: Actively seeking to leverage my extensive experience and skills in a new role focused on sales, marketing alliance management and business development advocacy in the IT sector.

  • Sales Director - Partnerships Europe at Wipro
    Nov 2021 - Aug 2023 · 1 yr 10 mos

    • Spearheaded B2B sales and partnership strategies across Europe, significantly contributing to market expansion and revenue growth. • Led cross-functional virtual teams, aligning product development with client needs and market trends. • Drove innovative go to market campaigns, enhancing brand visibility and customer engagement. • Cultivated strong relationships with key clients, focusing on long-term success and satisfaction. • Analyzed market data to identify new opportunities, adapting strategies to dynamic market conditions.

  • EMEA Evangelism Lead │ Head of Strategic Alliance Marketing at Hewlett Packard Enterprise
    Nov 2015 - Oct 2021 · 6 yrs

    • Developed and executed strategic marketing and sales initiatives, bolstering HPE’s market presence in EMEA. • Collaborated with C-level executives, establishing HPE as a trusted technology partner. • Implemented data-driven sales strategies, enhancing client acquisition and retention. • Facilitated successful cross-departmental collaborations, ensuring cohesive business approaches. • Managed key partner accounts, delivering tailored solutions that met diverse technology needs.

  • Regional Initiative Lead, EMEA │ Global Initiative Lead │ EMEA Sales Lead at Microsoft
    Aug 2010 - Oct 2015 · 5 yrs 3 mos

    • Led sales and marketing campaigns across EMEA, driving revenue growth and expanding market share. • Built and maintained robust client relationships, fostering a strong network of business partners. • Directed team efforts in strategic planning and execution, achieving significant business milestones. • Conducted in-depth market analyses, steering Microsoft’s offerings to meet evolving market demands. • Championed innovative sales approaches, contributing to Microsoft’s leadership in the tech sector.