Urs Hafner

Reaching your goal sustainably with focus and reliability - get in touch ! Non-Executive Board Member & Advisor I Entrepreneur I Ex Microsoft I Ex SAP I Business Growth & Sales Excellence I Interim Management

Zürich Metropolitan Area

About

🧩 What I do I excel at rapidly understanding complex situations and ideas, structuring and analyzing them, and translating ambitious visions into executable, sustainable strategies. As your sparring partner, I proactively challenge the status quo to drive transformation and growth. My passion lies in creating shared value and making a positive impact—both for organizations and the environment. 💡 For whom I work If you need a high-performing execution arm for high-value sales, strategic planning, turnaround scenarios, or advisory support to turn vision into action, I’m ready to help. I also offer a fresh, independent perspective as a non-executive board member. ✅ What's in for you Curious? Let’s connect and discuss how we can achieve outstanding results together.

Experience

  • Senior Executive Advisor at Beerligroup AG
    Feb 2026 - Present · 5 mos

    Die Beerligroup AG steht für unabhängige Führungskompetenz auf Stufe Verwaltungsrat und Geschäftsleitung. Wir begleiten Unternehmen in strategischen Veränderungsprozessen – diskret, erfahren und mit operativer Substanz. In anspruchsvollen Phasen übernehmen wir bei Bedarf auch interimistische Führungs- oder Aufsichtsfunktionen und sorgen für Stabilität, Entscheidungsfähigkeit und Umsetzung. Als Senior Executive Advisor ergänze ich diese Kompetenz mit meiner langjährigen Erfahrung in unternehmerisch kritischen Situationen. Ich begleite Unternehmen insbesondere bei • Strategischer Neuausrichtung unter erhöhtem Zeit- oder Ergebnisdruck • Turnaround- und Restrukturierungssituationen • der Übersetzung von Strategie in messbare, umsetzbare Initiativen • Wachstumsprogrammen und Marktexpansion • Digitalisierungs- und Transformationsvorhaben • anspruchsvollen Sparring-Situationen auf Stufe Geschäftsleitung und Verwaltungsrat Als Status Quo Challenger bringe ich eine unabhängige Perspektive ein – sachlich, lösungsorientiert und mit dem Mut zur klaren Aussage.

  • Co-Founder & CEO, Entrepreneur at Furmi GmbH
    May 2024 - Present · 2 yrs 2 mos

    Co-Founder and CEO of a boutique management consulting firm specializing in interim & turnaround management, business consulting, sales leadership support, vision to strategy to execution planning and non-executive board memberships. Get in touch if you're looking for expertise in those areas. [email protected]

  • Chief Commercial Officer (CCO) at Terra Switzerland GmbH
    Jan 2024 - Present · 2 yrs 6 mos

    As Chief Commercial Officer, I lead the company’s commercial strategy and oversee all commercial aspects of our operations. We operate in civil engineering, with a focus on road construction, subgrade stabilization, and railway infrastructure including ballast and sleepers. Our technology enables roads to be built faster and more sustainably — up to 8,000 m² per day — while significantly reducing CO₂ emissions, resource consumption, traffic disruption, project risks, and overall costs. We help our partners deliver infrastructure projects more efficiently while supporting their sustainability targets.

  • Microsoft (17 yrs 7 mos)
    • Global Business Manager ABB
      Feb 2016 - Dec 2023 · 7 yrs 11 mos

      Driving the foundation layer with all aspects from transformation, business development, partner engagements, licensing, consulting through Premier support. Supporting ABB's initiatives with respective engagements and subject matter expertise on a global scale. Lead negotiatior and closer for all commercial aspects of the business.

    • Head Global Accounts Organization
      Sep 2013 - Feb 2016 · 2 yrs 6 mos

      Leading the Global Account Group for Microsoft Switzerland with Global Business Managers and Global Technology Strategists taking responsibility for the relationship to and business development with the key Fortune 500 global companies. Deal advisor to all strategic deals.

    • Head Communication & Media
      Sep 2011 - Sep 2013 · 2 yrs 1 mo

  • Head Banking Consulting Business Unit at SAP Switzerland
    Oct 2002 - May 2006 · 3 yrs 8 mos