Greater Barcelona Metropolitan Area
CEO | Entrepreneur | Advisor | Professor | Digital & People Enthusiast As CEO and Cofounder of Aticco Living, a leading European coliving brand, I design, lease, and operate innovative living spaces that resonate with today’s renters. Aticco Living is part of the wider Aticco ecosystem, driving new ways of living, working, and connecting. With over 20 years of leadership experience across consulting, hospitality, SaaS, and real estate, I bring a proven track record in business creation, transformation, go-to-market strategies, and transactions. My career spans roles as a BCG consultant, senior executive, advisor, and entrepreneur—always with a passion for digital innovation and people-centric leadership. I am also a Partner at GuestPro, a next-generation SaaS platform for hotel and guest management, and Associate Professor in Service Management & Digital Transformation at Toulouse Business School. Previous highlights include: - Horvent (Main Partner): Driving strategic growth and business development. - PGI Management (SVP Sales & Marketing): Boosted sales by 300%. - Pierre & Vacances Center Parcs (Managing Director): Scaled operations from 2 resorts/400 apartments to 21 resorts/2,300+ apartments & 700 hotel rooms, making it the Spanish market leader in its category. - Barceló Hotels: Key executive roles contributing to sustained profitability. - The Boston Consulting Group (BCG): Advised CEOs and C-suite leaders on complex strategy challenges. Education: MBA (IESE/Georgetown University), Business Degree (University of the Basque Country), Certificate in Digital Marketing (Squared Online). 👉 Passionate about innovation, leadership, and shaping the future of living and hospitality.
Aticco Living, a Spanish leading brand and operator that designs, leases, and manages coliving properties that appeal to today's renters. Aticco Living is part of the ecosystem of Aticco
Accelerator, Startups, Internet, e-commerce, Marketing, Strategy, MVP and Technology
Postgraduate Associate Professor in Service Management and Digital Transformation
New generation SaaS/ Cloud-based to manage hotels, bookings and guests. GuestPro.com