New Delhi, Delhi, India
Experienced Senior Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Marketing (SEM), SEO, Digital Strategy, Social Media Marketing, Influencers Marketing, User Growth, Engagement, Reactivation, CRM, Market Research and Business Strategies. Strong business development professional with a Master of Business Administration (M.B.A.) focused in Marketing and Bachelor’s Degree with Mathematics.
Gaming | eSports | Casual Games | Fantasy | Card Games | Cash Games | Trivia | User Growth | Clevertap Journeys | Retention | Engagement | Communication |
Telecom VAS company which is promoting its products through digital marketing platform, multi-channel management and digital strategy to improve customer acquisition, conversion and ROI. We are working with sixteen operators National and International. We are working on CPA, CPC, CPM, CPI etc models with various paid search platforms like Adwords, Yahoo search marketing like YeahMobi, Mobvista etc. • Revenue Assurance (ROI) through promotion and maintaining the Margin for comapny. • In beginning we are working with approx 10+ adnetworks but currently handling 30+ adnetworks and agencies. • Create monthly/quarterly targets and plan accordingly to achieve revenue. • Run WAP and web campaigns on various ad networks. • Acquiring mobile subscribers through WAP and web marketing. • Build strong sales relationships directly with advertisers and ad agencies. • Build a long-term channel strategy and pricing for the region. • Workout for new and continuous revenue streams. • Sell advertising on all forms of mobile media in operator networks e.g. text advertising, banner advertisements. • Work with client agencies to understand how their current and future needs will be served. • Create opportunities to gain significant advertising revenue through sales, sponsorships, and business partnerships. • Work with media agencies and advertising agencies to build mobile marketing campaigns that allow these agencies to run targeted, relevant campaigns on mobile operator networks and to generate new revenue streams for the mobile operators & company. • Support the building of operator sales through demonstration of the revenue opportunities in running mobile advertising and marketing campaigns on their networks. • Make it easy for agencies to use our service and drive mutual revenue.