Karāchi, Sindh, Pakistan
Umar Nadeem is a communications and partnerships professional specializing in partnership management, stakeholder relations, strategic communications, and marketing operations. With experience across Pakistan, the UAE, and Europe markets, he has worked with multicultural teams across 10+ nationalities on projects involving brand growth, outreach, audience engagement, and business communications. His expertise lies in managing strategic partnerships, coordinating cross-functional communication, and building strong relationships between brands, platforms, creators, and external stakeholders. He has managed platform partnerships with Careem, Talabat, Deliveroo, Noon, Smiles, Keeta, and FoodPanda, contributing to campaign execution, market visibility, performance-focused initiatives, and business growth across digital ecosystems. Beyond partnerships, Umar has contributed to communication and marketing operations for regional technology conferences, innovation-focused campaigns, and thought leadership projects covering emerging technologies, fintech, blockchain, digital governance, and future-focused industries. His work has included communication planning, outreach coordination, content direction, audience engagement, and aligning brand messaging across multiple digital platforms. He has also worked closely on executive and personal brand communications for internationally recognized futurist and keynote speaker Richard van Hooijdonk, supporting digital positioning, content strategy, public engagement, and multi-platform communication. Core areas of expertise include: • Partnerships & Relationship Management • Strategic Communications & Outreach • Stakeholder & Client Coordination • Public Affairs & Influencer Relations • Marketing Operations & Campaign Management • Digital Communications & Brand Strategy • Personal Branding & Executive Positioning Outside of work, Umar is basically kept alive (and mildly sane) by his three cousins who have appointed themselves as his unpaid therapists, chaos managers, and part-time comedians. They show up exactly when corporate life starts feeling like a slow emotional tax audit, dragging him out of overthinking spirals and replacing them with arguments about food, memes, and completely irrelevant life advice. If there’s a problem, they won’t solve it—but they’ll absolutely make sure he doesn’t face it alone or in silence.
Manage key aggregator partnerships such as Careem, Noon, Keeta, Talabat, Smiles, Deliveroo from UAE & FoodPanda from Pakistan. Drive revenue through focused aggregator sales strategies and target achievement. Track sales performance, analyze data, and optimize KPIs including AOV and order volume. Collaborate with cross-functional teams and monitor market trends & competitor activity. Manage and coordinate content publishing across our social media platforms, including Instagram, Facebook, TikTok and LinkedIn, ensuring consistency with the brand’s visual and communication style. Manage influencer outreach, including identifying, contacting and coordinating with relevant creators. Maintain accurate records of influencer collaborations, campaign performance and PR communications.
Projects led: Future of Marketing - Centric, Future of Leadership - ISBW, Dronten 2050, Utrecht 2080, and a couple more. Lead future-vision video projects for governments and organizations. Transform written content into concise, impactful video visuals for future-focused projects. Integrate AI tools for voiceovers, visual creation, and script optimization. Lead art direction, overseeing creative style and visual identity from concept to delivery. Produce engaging video stories, collaborating closely with directors and clients.