Pakistan
CAREER HIGHLIGHTS MANAGING DIRECTOR (RETAIL CHAIN WITH 4500 OUTLETS) MAY 2019 – TO DATE Pakistan’s biggest retail network with 4500 stores generated 625 million $ turnover last year. Tasked with turning around this loss making public entity in to a profit center. Has been successful in turning around the business by making profit for the first time after laps of 8 years. A debut ridden corporation amounting to 6.5 million $ towards its suppliers has now paid back all its dues in two years. Embarked on the journey of connecting entire business with ERP (odoo) completion June 2021 Development of e commerce business operative June 2021. CORE RESPONSIBILITIES ▪ Identifying, developing and directing the implementation of business strategy. ▪ Cultivating the company’s reputation in the market & with customers & suppliers. ▪ Involved in planning & organizing the organisation's activities to achieve targets. ▪ Responsible for the Profit & Loss ▪ In charge of leading, motivating and developing the management team. ▪ Liaising with officials of government departments and regulatory bodies. ▪ Managing multi-disciplined teams and resolving any conflicting priorities. ▪ Developing business plans and preparing comprehensive business reports. ▪ Improving margins and maintaining a high-quality service to customers. ▪ Reviewing, refining and developing the strategy and direction of the company. KEY SKILLS AND COMPETENCIES ▪ Strong leaderships skills in board governance, new business development. Comprehensive understanding of financial management principles. ▪ Entrepreneurial with commercial acumen and excellent management skills. A motivated team player who is result driven. ▪ Results-oriented with a positive outlook, and a clear focus on high quality and business profit. KEY ACCOMPLISHMENTS ▪ Improved sales turnover from 150 million USD to 625 million USD. ▪ Improved margin by 1.5 % ▪ Introduction of e commerce …JV with Pakistan post & TCS rollout by June 2021 ▪ Introduction of Own Brand ▪ Reduced vendor liabilities by 6.5 million USD in 24 months ▪ Aiming to break even by June 2021. ▪ Increased the number of outlets to 4800. ▪ Introduced 18 mega marts across Pakistan and developed convenience store concept on modern footing.
Qualified executive with over 21 years of experience managing high level corporate operations.Articulate communicator, capable of building lasting relationships with senior management of clients, partners and vendors, with track record for finding innovative ways of digital marketing to grow revenue and increase margins.Looked after three business units.
DIRECTOR S A LE S & M A RK E T IN G DECEMBER 2015 – AUGUST 2016 Lead Sales and Marketing department with positive impact on P & L. Being in charge of directing company’s overall marketing strategy as well as leading and monitoring the sales cycle with an annual turnaround of PKR 74 Billion. Heading a team of 150 professionals from operations, sales, marketing and strategy. Tasked with establishing the Pak Arab Fertilizer as a household brand name rather than currently being a commodity. Propagating and propelling the analysis of the feasibility and market research of a US based fertilizer plant to be commissioned in 2018. KEY A C C O ML IS H M E NTS • Revamped sales and marketing strategy to build a team capable of delivering sustained organic growth in a zero sum market. • Reduced fixed spending by 10% and variable overhead spending 19% through a variety of cost-improvement initiatives through better utilization of resources.
Highly, experienced digital marketing executive brings almost a decade of experience to a growing company desiring new media expertise and a dynamic approach to marketing plan development and management. Skilled in building productive teams of engaged employees and networking with experts in various media fields to develop solutions to the challenges faced by any company in the modern economy. Accomplishing business development by researching and developing conventional /digital marketing opportunities and plans., Implementing sales plans and managing staff. Achieving marketing and sales objectives by planning , developing , implementing and evaluating advertising merchandising and trade promotion programs. Developing field sales action plan.