Dubai, United Arab Emirates
Portfolio: www.umerkhalid.co I build products that turn complex problems into clear, usable experiences, from early discovery through to shipped outcomes. I'm a Product Manager with 7+ years across SaaS, fintech, and consumer platforms. My work spans the full product process: discovery, requirements, roadmap, delivery, and the cross-functional work that holds it together. Started in design, which is what makes me faster at evaluating solutions and tighter with engineering handoffs. Across startups and scaling products including Rocket Money (Truebill), Salams, Folionomics, and Jobbit, I've partnered with founders and engineering teams to ship work that moves real numbers. That includes a 25% lift in user retention through a core wallet redesign, a 22% improvement in financial data accuracy through usability validation, and an 18% reduction in account-linking drop-offs across critical financial flows. Salams was acquired by Match Group in 2023. Currently Product Manager at Unita Worldwide, a pre-launch B2B marketplace platform in the UAE. Working alongside the founders to define product priorities and ship across 10+ modules.
Product designer on a pre-launch B2B marketplace platform connecting businesses across the UAE and GCC region. Owning product direction, scope, and delivery alongside the founders across 10+ modules. * Defined product priorities and scope across membership tiers, community surfaces, and pricing flows * Ran A/B tests on pricing and dedicated offerings to figure out what to launch with * Built a comprehensive design system from scratch including full token coverage and component libraries * Designed company profile architecture, discovery flows, and map-based exploration experiences * Worked directly with founders and engineering to align product direction and feature priorities
Led product on Jobbit, an ERP platform built for supply chain operations. Owned the full process from discovery through delivery in collaboration with the founders and engineering. * Ran discovery activities including stakeholder interviews, user flow analysis, and rapid prototyping to reduce build risk and inform priorities * Defined the product modules and workflows tailored to supply chain use cases, simplifying complex operational processes * Built a scalable design system in Figma covering color, typography, and component libraries to support engineering handoff * Worked directly with founders and technical leads to align product decisions with business logic and feasibility * Stayed close to engineering during implementation to make sure the product shipped the way it was scoped
Head of Design at a crypto portfolio and transaction platform. Owned design strategy and delivery across the full product, working directly with the founders and engineering. * Designed the full product across portfolio dashboard, market assets, wallet explorer, swap flow, profile settings, and Portfolio AI chat interface * Designed wallet bundling and onboarding across EVM, Bitcoin, Solana, and 60+ chains under one unified view * Retention went up 25% after we shipped the unified wallet view that made complex on-chain data accessible * Built a modular design system establishing the foundation for analytics, rebalancing tools, and notification alerts * Aligned design intent with technical feasibility and delivery timelines through close partnership with engineering
Stepped up to own design strategy across the full Zewst ecosystem and lead end-to-end product design for two new products. * Designed Zewst Phone, a mobile-first business communication app with in-app calling, live call transcription, AI-assisted order handling, and one-tap payments * Owned Zewards end-to-end, a customer loyalty platform covering merchant app, customer wallet, QR onboarding, Apple and Google Wallet integration, and AI receipt scanning * Scaled the design pattern library across all four products to reduce design-to-development friction * Set the design direction across the ecosystem and aligned with engineering on shared standards
Joined as the Senior product designer to lead design across the Zewst ecosystem of restaurant tech products. * Designed Zewst POS, a restaurant-grade point-of-sale system that grew to 500+ merchants, covering orders, inventory, real-time sales, staff clock-in, and comp item flows * Designed Zewst Portfolio, a BI dashboard covering revenue tracking, profit margins, franchise performance, food waste analytics, and demand spike detection * Built the foundation of a reusable design pattern library across the ecosystem * Worked directly with the founders to shape product direction across multiple products
Stepped up to lead design across the full product through the lead-up to the Match Group acquisition. Stayed on for 5 months post-acquisition to support the transition. * Led the full app redesign covering home, explore, matches, chat, events, settings, and profile * Ran A/B tests on pricing models and feature rollouts including ghost mode and voice telegrams * Owned activation flow redesigns that improved early retention and first-session engagement * Worked directly with the founders on product decisions during the acquisition process * Managed design continuity through the Match Group integration after acquisition
Took on more ownership across the product as the app scaled past its first million users. * Redesigned core flows including onboarding, profile setup, and the matching experience * Designed the identity attribute system specific to Muslim dating (sect, prayer frequency, modesty preferences) * Ran usability tests on new features before launch and fed findings back into the roadmap * Built the first version of the design system to keep the app consistent as the team grew
Joined as the first dedicated design hire on a small team building a Muslim dating app from the ground up. * Designed early screens for onboarding, profile setup, and the matching experience * Ran usability sessions with early users to surface friction across core flows * Worked alongside engineering on release cycles, picking up product context fast * Helped shape the visual direction of the app in its earliest stages