Pakistan
Brand and digital marketer with 8+ years turning insight into growth across FMCG, banking and automotive brands. Building full-funnel strategies, shopper and trade marketing alignment, optimize media and lead cross-functional teams to deliver measurable impact and award-winning campaigns.
After crafting communication magic in the FMCG world, I’ve now stepped into a space where impact goes beyond the bottom line. Excited to join BankIslami as Brand Manager, where marketing meets meaning, creativity gains a conscience and every penny works toward Saving Humanity from Riba and redefining the future of Islamic Banking. Special thanks to Noel John for seamless onboarding!
Clientele: 1. Red Bull Pakistan 2. Red Bull Global 3. Unilever Pakistan - Sunsilk | Dove | TRESemmé | LUX | POND'S | Surf Excel | Glow & Lovely | WALL’s Responsibilities: Guardian of the brands communications
Clientele: 1. Shell Pakistan 2. Standard Chartered 3. Philips Pakistan 4. KFC 5. Hilal Foods 6. Colgate Palmolive 7. MTJ 8. J. | Junaid Jamshed 9. Proton Automotive Responsibilities: ▪ Spearheaded brand building and business development initiatives across both conventional and digital portfolios. ▪ Devised and executed integrated media strategies that spanned paid channels and direct buying, driving optimal traffic, revenue, and customer acquisition. ▪ Achieved consumer conversion from 7% to 15% and optimizing cost per acquisition (CPI) from the industry benchmark of PKR 60 to PKR 25. ▪ Assumed leadership of the Client Servicing department, ensuring top-notch service delivery and client satisfaction. ▪ Collaborated closely with internal teams to formulate and implement growth strategies, creative solutions, and innovative ideas, all in alignment with client and company objectives
Clientele: 1. Tapal Tea - Danedar | Green Tea | Family Mixture 2. Toyota Pakistan - Toyota Yaris | Toyota Corolla | Toyota Fortuner Responsibilities: ▪ Spearheaded the development and execution of highly integrated advertising and media strategies, encompassing a wide array of channels. ▪ Demonstrated exceptional skills in media plan implementation, exhibiting adeptness in budget control and the continuous optimization of resources throughout campaign durations. ▪ Led the charge in producing in-depth campaign reports, utilizing meticulous analysis to gauge the effectiveness and outcomes of campaigns. ▪ Drove innovations and ROI-based ideas within the realms of media and e-commerce strategies, delivering tangible results and long-term value.